"She holds six of the top 10 spots on The New York Times’s paperback fiction best-seller list, a stunning number of simultaneous best sellers from a single author...."

"When she self-published her first young adult novel, 'Slammed,' in January of 2012, Hoover was making $9 an hour as a social worker, living in a single-wide trailer with her husband, a long-distance truck driver, and their three sons. She was elated when she made $30 in royalties. It was enough to pay the water bill. Hoover, 42, didn’t have a publisher, an agent or any of the usual marketing machinery that goes into engineering a best seller: the six-figure marketing campaigns, the talk-show and podcast tours, the speaking gigs and literary awards, the glowing reviews from mainstream book critics.... Her success has happened largely on her terms, led by readers who act as her evangelists, driving sales through ecstatic online reviews and viral reaction videos...."

From "How Colleen Hoover Rose to Rule the Best-Seller List/With legions of devoted fans and a knack for high-voltage emotional drama, Hoover has sold more than 20 million books. And she’s done it her way" (NYT).