६ मे, २०२४

"[A]bsurd trends flooded [TikTok]: 'night luxe,' 'coastal grandmother' and 'clean girl,' each with a highly specific set of principles, imagery..."

"... and even beauty standards. They were usually framed as rejections of what came before. The 'mob wife' aesthetic, for example, was contextualized as a brash, dramatic and flashy rebuttal to the clean girl aesthetic, which encouraged women to be contained, efficient and beige. 'People on TikTok started to realize that they could go viral if they had a really pithy aesthetic name,' says Casey Lewis, who started her newsletter, After School, to chronicle these ridiculous trends. There was even a trend for anti-trends: 'quiet luxury.' Pitched as the ultimate dunk on all the trends that came before it, it claimed that people who really have money and taste wear understated labels that you’ve never even heard of.... [F]ashion media took this experimentation as gospel. When [Mandy Lee, a trend forecaster on TikTok] made a video... predicting the return of what she called 'indie sleaze,' or the 'amateur-style flash photography' and 'opulent displays of clubbing,' Dazed magazine wrote a story about it within a week. GQ, British Vogue, Vogue, Highsnobiety, Harper’s Bazaar, Elle and Refinery29 heralded its return, and anything remotely related to mid-2000s indie rock or American Apparel was seized upon as proof...."

Writes Rachel Tashjian, in "How TikTok changed fashion/As the app faces a potential ban, it’s stepping into the spotlight at fashion’s biggest night: the Met Gala" (WaPo).

८ टिप्पण्या:

iowan2 म्हणाले...

"fashion influencers" sounds very 2024 chic.

But ends up just being a rehash of 1830's "The Emperor's new Clothes".

BUMBLE BEE म्हणाले...

Look...

Squirrel!

https://twitter.com/i/status/1786669754700169294

Temujin म्हणाले...

The intersection of two of Ann Althouse's favorite topics: TikTok and fashion. It IS interesting how TikTok simply blew past all of the other social media in pretty much every category. Must be very addicting. And I'm sure it's filled with a lot of crap...but probably also a lot of great stuff. Because that's what free people produce: Crap and great stuff.

rehajm म्हणाले...

The ‘mob wife’ aesthetic? A lot of pant suits and double knits

Roger Sweeny म्हणाले...

It sounds like Tik-Tok is actually less shallow than the Met Gala.

Roger Sweeny म्हणाले...

@Temujin - As Theodore Sturgeon said ...

Bruce Hayden म्हणाले...

“"fashion influencers" sounds very 2024 chic”

The problem is that it is all make believe. You can’t really recognize rich people by their dress, because they spend most of their lives slumming it. Richest guy we see on a daily basis is a small Asian guy who wears sweats and a plain T shirt. His women dress comfortably, but a bit better. Partner’s best friend, likely near the $1B level now, mostly wears cast off oversized Maui Jim shirts (donated from a bigger friend) and jeans. We get the Trump boys here on occasion, and they are no different. One of the security officers tells of meeting them for the first time - at a company picnic, running the grill, and wearing wife beater shirts and cutoffs. Sister dresses better, but the only reason that she was noticeable was because she always had security with her.

PM म्हणाले...

The Met Holla