"After six hours of Magafication, I hobble home and wash off the drag. I pull off the lashes; the fake tan pools in the shower tray.... The relief is indescribable. "

 

That's Poppy Sowerby in The London Times. The experiment was performed in Manhattan — uptown on Fifth Avenue and downtown, in the East Village, where she lives.

"Young women are constantly warned of the dangers of the manosphere.... The cult of 'toxic masculinity' is now so overcooked as to be limp..."

"... and meaningless, and, crucially, it entirely misses one key thing: feminine men can be just as 'toxic' as bodybuilders. It is Gen Z’s shallow sexual politics, which privilege 'looking' progressive over deeply felt values, that have landed us here. If the feminisation of culture has succeeded, it is because posing as effete gains men access to the women they want to sleep with. Cultural capital has deserted roided-up meatheads and landed in the lap of the moustachioed, mulletted lothario who professes to be a harmless feminist and who wields just enough knowledge about Judith Butler to talk a blushing sociology major into bed.... When visibly masculine men are maligned as potential abusers, women choose the wolf in vintage clothing. But this is all based on false assumptions: performative matcha is one more way that ill-intentioned loverboys can game our sexual politics’ daft stereotypes, joining tried-and-tested tactics like professing to be left-wing, painting one’s nails and listening to Phoebe Bridgers. You are just as likely to be shagged and bagged by a matcha drinker as a craft beer enthusiast, or indeed, a plain old lager fan...."

Writes Poppy Sowerby, quoted in "Ladies, if you see a man with a matcha latte — run/Male poseurs have abandoned macho and embraced matcha. Is it just another ploy to seduce women?" (London Times).

I haven't used my "performative (the word)" tag in a while. Here's the post where I created it, back in 2022 about a NYT piece titled, "Should Biden Run in 2024? Democratic Whispers of ‘No’ Start to Rise." I said: