Reminds me of when NYC spent millions on bringing arts and culture back to the city after Covid. It was hard to believe it wasn’t an SNL skit pic.twitter.com/0dYhP2bWna
— King Francis the Turd (@YourTurdliness) September 5, 2025
৫ সেপ্টেম্বর, ২০২৫
Austin's heinous new logo.
পোস্টগুলি
৭৪টি মন্তব্য:
Austin to Cracker Barrel - hold my beer
"We have a flag!" whatever.
instead of a new logo - try governing on behalf of the people.
Rebranding is one of the biggest scams out there. Massive amounts of money for simplistic designs and color changes almost always done by those with immediately identifiable problems they actively ignore so pay a branding company to feel like they are doing something.
my cousin moved from iowa to Austin,
and decided that he was NOW a Texan.. Hat and all,
He'd talk on and on (and on (and on)) about Texas this, Texas that..
And i'd have to Remind him, that he DIDN'T live in Texas, he lived in Travis county; which is part of California
What uselessness just to get airtime for politicians.
Serious Question..
Can the homeless Still sleep on the streets and parks in Austin?
One is a seal, the other is a logo.
The logo makes me think of a curve where Austin has reached a local maximum, and the second derivative test tells us it's headed downward.
An atrocity, but at least they saved $698 million.
here's a fun response from an Austinite
https://x.com/The_One_Realty/status/1963784055293440284
(for those afraid to click, it made the "A"s into tents
Government is where people without talent or drive go to mooch off of people with talent and drive.
So it's male and female IQ curves superimposed? Interesting choice.
Marketing is wear sales people who can't sell go to mooch off of sales people that can sell.
I've heard that the bell curve is racist.
I see the made the taxpayers pony up for the 'Olympic' Package upgrade that included the spiffy track suits. Does that package include the creepy mascot too or is that an up charge they didn't go for?
Our lying fraud democratic Governor (fake libertarian - massive money wasting socialist) decided once to re-design the Colorado flag. Luckily - the people of CO caught wind of his crazy idea and howled 'NO!'. We love our flag just as it is.
Never mind, I've got the shapes wrong.
Old and slow said...
So it's male and female IQ curves superimposed? Interesting choice.
This picture isn't correct for that. The IQ curves have the same general mean but the male curve is flatter with larger standard deviations.
rehajm said...
I see the made the taxpayers pony up for the 'Olympic' Package upgrade that included the spiffy track suits. Does that package include the creepy mascot too or is that an up charge they didn't go for?
One of these government employees has to have a druggy kid who needs a job.
IMHO, I don’t think you indicate unity by drawing a curve that breaks up an underlying “A” for Austin.
Whose nephew came up with that shit?
This sort of thing is that incompetent people do to try to justify their jobs.
I kind of like it.
That strange "A"? It looks like it escaped from the fingerprint whorl display at FBI headquarters.
It also reminds me of the "Greendale Human Being," the mascot that was adopted because it wouldn't offend anyone but that also said nothing about Greendale (the fictional community college from television).
that logo cost how much? I agree -the new logo is tame and not really offensive. ...but that thing looks like the price tag should be $29.99... but wait! call now and we will send you two logos!
By 1986, the city of Hamilton, Ohio (adjacent to Middletown - where JD Vance grew up) was struggling with a declining industrial base and increasing drug use issues. Their solution was to rebrand themselves as Hamilton! with an exclamation point. It went as well as expected.
If the background was red, Avery Label could sue for copyright infringement.
Still not as stupid as the new Minnesota (Somalian) flag.
It's Back to the 60'sSlipped Bob</a hairdo.
It's not "heinous", but it's nothing much, like a minor-league sports team logo.
One of these government employees has to have a druggy kid who needs a job.
...I disagree. Anything that bad could only have been developed by a major international brand/marketing firm. AI says I'm wrong though- it was two major international brand/marketing firms:
Austin's new logo was developed by a partnership between TKO, an Austin-based brand storytelling agency, and Pentagram, an international design firm with a local office and team, with Pentagram partner DJ Stout leading the visual design
...sorry, just had to out DJ Stout...
Austin already has a logo, the "In This House, We Believe..." yard sign. If scratched, it reveals a Beto campaign sign underneath
Looks like a public transportation system logo.
Not a good look when the opening statement contains a lie. The City of Austin had a seal for decades. It isn't the first time in its history, it is a new seal. The city government website says the problem is that there were over 300 variations of the logo used across city services. I'm not seeing where that leads to a solution that something completely different is needed. Considering the Austin went from one of the best places to live in the US and one of the fastest growing cities to losing population under this mayor (not the 1st time the city lost population related to this mayor); I'm thinking there are greater problems with the city's brand.
yes it has to be mckinsey, where dave cameron and buttigeg all served,
All of these logos are the branding equivalent of Corporate Memphis. Conceived by and produced for mental infants.
I just told Grok I needed a logo for Austin Texas that was better than the new one. Took 20 seconds. It obliged.
I realized while it was generating the logos that a steaming pile of shit would be better and I should use a different prompt.
yes but would poop really be unique to Austin,
Wilhelm's covidiot tribute to Dieter. "Now is the time on Sprockets when we dance!"
I like it. It evokes the style of a traditional cattle brand, the Flowing A Ranch, with an M. C. Escher twist.
It looks great on the jacket the city manager is wearing and it will look great on Austin police cars, fire trucks, utility trucks, garbage trucks, and parks and recreation vehicles.
Personally, I think Austin would have done better to go with the gold Aladdin’s lamp image from the current city seal with Austin in gold under the lamp. Very simple and distinctive with a tie to the historic city seal. I concede that the gold might be too Trumpy for Austin and the lamp might be too Araby for Texas.
Reminds me of downward dog. Cultural appropriation.
Reminds me of when my law firm rebranded twenty years ago. After paying a consultant $60,000+, we went from B______ & K______, PC to B______ K_______ PC.
Paging Mssrs. Lowy and Bass...
"I'll have 'a new logo' for $100, please"
The 'A' logo isn't bad, per-se, but it also includes the .gov web address - looks like it's really the governments logo, not Austin's logo.
The logo looks like something from a WFL helmet in 1975.
What is the Aladdin lamp in the old logo about? I see where they would need to get rid of the cross given their commitment to godlessness, but why remove all character?
Good that they got rid of that cross. I'm sure all the Jews, atheists, and other non-christians were crying tears everytime they saw it. Now they can all rally behind the Austin sideways "Y" - although a dollar sign would be more appropriate.
Bloomberg -> De Blasio -> Adams -> Mamdani
Good grief, what comes after Mamdani?
I used to serve on the board of directors for a local charity...a real one that did things our grandparents would have recognized as charity. We used our corporate seal as a logo. Since it was over a hundred years old, there were some on the board who wanted a new logo. To be fair, there were some reasonable arguments for a new logo, since the traditional seal was not particularly legible at the small sizes commonly used on social media.
One small accomplishment I had was to engineer a compromise, where the seal remains preserved as a seal and continues to be used for many purposes, while several new logos were approved for social media and other uses.
The irony is that the team of twenty-somethings that was assembled to design the new logos produced logos that are nearly as complicated as the original seal. Gotta please every interest group!
Bob B said...
“Reminds me of when my law firm rebranded twenty years ago. After paying a consultant $60,000+, we went from B______ & K______, PC to B______ K_______ PC.”
This issue seems Oxford Comma adjacent.
This reminds me of NASA going from the space age blue "meatball" logo to the simple red "worm" logo and then back to the original.
Designs by committees typically result in digested mush.
I recall a news story about San Jose, California creating a committee to rename "Confluence Point" -- the spot where two rivers came together. The committee met, did it research and deliberations, and suggested the name "Confluence Point."
Wince said..."One is a seal, the other is a logo."
Sorry - I meant to quote you in my original post, but forgot to.
Indeed. The new Austin logo actually isn't too bad, as far as modern logo designs go, but it shouldn't replace the seal. It simply should have different uses. The seal is great in a courtroom. The logo is not.
With regard to some of the comments posted by others, I'm sure Austin paid at least a million bucks for the new logo, and it will spend more rolling it out, e.g., new letterhead, new signs, new paint for city vehicles, updated websites, etc. Even though it is not a bad logo by today's standards, it is noteworthy that it looks like something that could be generated in any number of logo design apps for around $50.
The new logo makes Austin invisible, "A" could be anything. Some would consider that progress.
They could have done worse than a logo. They could have built a Guggenheim.
https://www.tripadvisor.com/Attraction_Review-g187454-d190276-Reviews-Guggenheim_Museum_Bilbao-Bilbao_Province_of_Vizcaya_Basque_Country.html
Shouldn’t that ‘A’ be scarlet?
The oil lamp generally symbolizes truth or knowledge and more specifically the seeking of truth, illuminating darkness and all that.
"Good grief, what comes after Mamdani?"
Snake Plissken.
"Good grief, what comes after Mamdani?"
Cthulhu?
From a distance it looks like it says "autism" and might be the logo of some health care facility.
Plus, $1.1 million for that???? What a waste of taxpayer money. It probably took someone less than an hour to do on a computer. (Or maybe it's even AI generated.)
It looks like a lot of the city logos around here (North Texas). The logos been around for years which makes me think they're late to the fad and will look outdated/passé soon.
Turn it sideways and it's a pair of boobs. Austin has great jeans.
that seems like a very dangerous design,
"what comes after Mamdani?"
Ragnarök
I read it as SAY Austin.
I'm thinking that the cross was more the issue than the oil lamp.
Many of the apartment complexes and some of the townhouse communities in my area, including my own, changed their names. In our case, and I’m sure others, it was an attempt to distance themselves from their image as a crime ridden neighborhood.
I've lived in Austin for over 50 years. Believe me, it could have been much worse. I'm just happy (and surprised, actually) that it didn't incorporate some kind of rainbow theme and/or a homeless guy in a cowboy hat and tutu.
Meh. They could have gotten one just as good from Fiver and gone on a hell of a bender and still saved taxpayer money.
The Rotting Apple. The Atrophied Austin. We knew you well.
"I just told Grok I needed a logo for Austin Texas that was better than the new one. Took 20 seconds. It obliged."
I tried Grok and ChatGPT and got utter crap. I prompted to get improvement and it was even worse.
Ann Althouse said...
"I tried Grok and ChatGPT and got utter crap. I prompted to get improvement and it was even worse."
In all fairness, there is a reason why it can cost a few thousand dollars, even a few tens of thousands of dollars to do a logo rebranding.
That said, for simple logos, some of the more specialized logo tools can be useful, even when they use AI. I needed a quick logo about a year ago for a special project. If I remember correctly, Adobe generated something worthwhile after about fifteen minutes of futzing around. In the end, I was given the option of licensing the logo for around $50, and I thought it was worthwhile.
They should be ashamed for their city still bearing the name of a colonizer!
$1.1 million to copy the Austin City Limits logo?
I lived in NYC before, during, and after the COVID pandemic turned the NYC into a city of empty streets and subways. I NEVER saw this ridiculous commercial. If it was ever aired at all, I'd bet it was only a few times, until someone with more sense than the Mayor convinced the administration to yank it from the air.
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