"The lightest batting-away of videos you don’t like in favor of ones you do goes on to influence the algorithm’s future range of offerings..."

"... in a way seemingly more sophisticated than the rudimentary logic of, say, YouTube rabbit holes. This has delivered a decisive blow to the centralized feeds of Facebook, Twitter, Instagram, et al.... The days of manually choosing whom to follow and what Netflix genres you’re interested in will be rendered quaint; soon we’ll simply be escorted down the internet burrow supposedly of our choice, and quite happily so. The rapid deterioration of Twitter under Elon Musk’s ownership signals the incoming death of at least one centralized feed, particularly when no one can agree on a worthy alternative.... There’s a part of us that senses all of this and is seeking a less fleeting connection elsewhere. We reach for one another in Discord servers, shady Close Friends allusions, invite-only newsletters, and meme accounts...."

Writes Delia Cai in "The Year TikTok Made the Multiverse Real (And Murdered the Newsfeed in the Process)/As TikTok and its cunningly customized rabbit holes subsume culture, the rest of the internet will splinter further into algorithmic isolation" (Variety).