"[A] successful metaverse needs to have ways to make money. If you buy a Chanel bag, you also get to have it as an NFT in your metaverse."

"If I were Ferrari, I would be thinking about how to ensure IP protection such that someone has to buy a Ferrari offline to show a Ferrari in my metaverse or my Tinder profile. You essentially would be signaling power and wealth online, which would create a lot of mating opportunities or signaling capability in these metaverses..... But Facebook’s metaverse won’t work.... The fundamental mistake people make around these AR or VR experiences is to immediately think of sight as the entry point into a metaverse. When Mark Zuckerberg says, 'Imagine your friend is at a great concert around the world and you can join her.' Let’s play that out. I get a text message from my friend and I’m at the mall, or a movie, or at school. Am I going to pull out my handy Oculus and throw it on my head and start jamming to the Weeknd? It doesn’t make any sense. The Oculus is not a wearable.... When the internet came about, the initial vision for retail was that you would have these avatars that would go to a shelf for a sweater and then walk over to the cash register and buy it. It was just stupid and didn’t make any sense. We have these similar things now. We’re going to be legless avatars in a meeting?"

From "Why Facebook’s Metaverse Is Dead on Arrival" by James D. Walsh (NY Magazine).