Those are the top 2 highest rated comments on the NYT article "The App With the Unprintable Name That Wants to Give Power to Creators/Fed up with the imbalance between online influencers and brands, Lindsey Lee Lugrin and Isha Mehra created a platform to change that."
We see the very pretty Lugrin and Mehra posing with sun-dappled foliage and poised over laptops in a minimalist office space.
The "unprintable name" is easy to print. Here, I'll print it for you: "Fuck You Pay Me." Apparently, influencers are underpaid for the influencing they do for brands...
Brands have long had an upper hand with influencers. Most creators operate without a manager or an agent. There are no standard pay rates for creating a post for a brand or running digital advertising alongside their videos and posts. Brand deals are negotiated through a messy mix of direct messages and emails.
... and this website aims to intervene. The main idea seems to be to provide a place where "influencers" can describe their experiences with different brands, and that might help them make better deals. But aren't the influencers in competition with each other? Doesn't everyone want everyone else's deal? Where's the sharing? Isn't there always another newer, younger influencer who will undercut your price and look cuter doing it?
On the topic of journalism, here's the 3rd highest-rated comment, which begins with a quote from the article.>>>"Many creators are women and people of color...so brands are taking advantage of these broader communities."
LOL. And many creators are not women or people of color. Never has an emptier, more gratuitous line been written.
On the topic of religion, I had to scroll farther down in the comments, but I found this:
Of all the words in today's grotesque vocabulary, "creator" must be the most obnoxious. Once it was used for God; now it's applied to feckless millennials. These people aren't creators. They aren't even creative. They're marketing platforms.
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