"Kind of like Subaru. I don’t want to say it’s a cult, but Subaru people love Subarus. There’s this base of loyal customers who say, 'Wow, we’re really into this, this is our thing.' And that’s what Crocs has become."

From "Love them or hate them, Crocs are back/Sales have surged during the pandemic and the brand’s signature foam clog is turning up everywhere. 'I would wear them to the Met Gala'" (WaPo).