Bruce Springsteen (and Jeep) call us (the Super Bowl watchers) back to the middle, to "the ReUnited States of America."

 

We see Bruce in Kansas, the geographic center of the contiguous 48 states, and he's mourning about how "the middle has been a hard place to get to lately." It's not overtly political, but I get the feeling that we're being told that the person who is President now, is more or less in the middle, and we ought to come together and feel good about that.

This is — Variety tells us — the first ad Bruce Springsteen has ever done. He'd never even allowed his songs to be used in ads.

But Springsteen has been openly political. Here's a message he put out just before the 2020 election:

There’s no art in this White House. There’s no literature, no poetry, no music. There are no pets in this White House. No loyal man’s best friend, no Socks the family cat, no kids’ science fairs. No time when the president takes off his blue suit, red tie uniform and becomes human. Except when he puts on his white shirt and khaki pants uniform, and hides from the American people to play golf. There are no images of the first family enjoying themselves together in a moment of relaxation. No Obamas on the beach in Hawaii moments or Bushes fishing in Kennebunkport. No Reagans on horseback. No Kennedys playing touch football on the Cape. Where’d that country go? Where did all the fun, the joy, and the expression of love and happiness go? We used to be the country that did the ice bucket challenge and raised millions for charity. We used to have a president who calmed and soothed the nation instead of dividing it. And a first lady who planted a garden instead of ripping one out. We are rudderless and joyless. We have lost the cultural aspects of society that make America great. We have lost our mojo, our fun, our happiness, our cheering on of others, the shared experience of humanity that makes it all worth it. The challenges and the triumphs that we shared and celebrated, the unique can-do spirit that America has always been known for. We are lost. We’ve lost so much in so short a time. On November 3rd, vote them out.

So, Bruce got what he said he wanted, the President who calms and soothes us instead of riling us up. And Bruce is driving a Jeep in Kansas to call us back into a dreamworld of Americana.