"A 'wife guy' is not just a husband. He is a man who has risen to prominence online by posting content about his wife...."

"A man posting about his wife on the internet is usually banal, so it is almost impressive when he has managed to make it appear, instead, ludicrous. The wife guy defines himself through a kind of overreaction to being married. His wife hurt herself, and he filmed it. He is sexually attracted to his wife, and he talks about it as if he were some kind of hero. The wife guy is a mutation of the 'Instagram husband,' the man who exists to take flattering photos of his wife, except that the wife guy is no longer content behind the scenes. He is crafting a whole persona around being that guy. He married a woman, and now that is his personality.... The wife guy... exhibits a heady combination of privilege and desperation. In this way, he feels related to the incel (short for 'involuntary celibate'), the guy who has crafted a whole online persona around his nonexistent sex life. But where the incel acts entitled to a relationship with a woman, the wife guy seems to expect to be congratulated for entering into one, sometimes with literal rewards.... The wife guy is interesting precisely because he heightens the many contrasts of modern hetero masculinity. Although getting married is increasingly associated with adulthood, the wife guy acts like a child. Though heterosexual marriage is a more traditional choice than ever, he postures as if it is a progressive triumph...."

From "The Age of the Internet ‘Wife Guy’/He’s not just a husband. The wife guy married a woman, and now that is his personality — perhaps even his job" by Amanda Hess (NYT).

Here's an example of a "wife guy." This is embedded in the article, but I know you can't all get through the pay wall. I'm putting this here for your convenience, not because I was amused or found it particularly interesting. Meade watched it and said it's "well done":