"We were in [Jony] Ive’s black Bentley, which is as demure as a highly conspicuous luxury car can be."

"The hood barely sloped, and it met the car's front end at a tightly curved corner that mirrored the iPhone 6 in Ive’s left hand... Ive would prefer an unobserved life, but he likes nice things. He also has an Aston Martin DB4. He acquired his first Bentley, a two-door model, ten years ago, after an inner zigzag between doubt and self-justification. 'I’ve always loved the big old-school square Bentleys,' he said. 'The reasons are entirely design-based. But because of the other connotations I resisted and resisted, and then I thought, This is the most bizarre vanity, because I’m concerned that people will perceive me to be this way—I’m not. So I’m going to—' A pause. 'And so I am uncomfortable about it.' Jeff Williams, Apple’s senior vice-president of operations, drives an old Toyota Camry. Ive’s verdict, according to Williams, is 'Oh, God.'"

From "The Shape of Things to Come/How an industrial designer became Apple’s greatest product" by Ian Parker in The New Yorker.

Ive would prefer an unobserved life, but he likes nice things. Ha ha. Don't we all? Except that senior vice-president of operations with his.. Oh, God... Camry.

I had previously asked Ive about the rounded corners and edges that have long helped distinguish an Apple product from a ThinkPad or a book.... For each product, Jobs and Ive would discuss corners “for hours and hours.” [Laurene Powell Jobs] later noted that she and Ive share a taste for Josef Frank, the Austrian-Swedish designer of rounded furniture and floral fabrics, who once announced, in a lecture, "No hard corners: humans are soft and shapes should be, too."