८ जुलै, २००८

What happens when you blog about cereal?

Yesterday, I made fun of "Good Friends" cereal. Today, I get this email:
Hi Ann,

First off, like the new picture of you, it looks great. Second, I work on some of the Kashi Cereal Projects and I have to tell you that I was quite amused to see our “Good Friends” cereal making your site.

As you can see, that is the Left Coast ideal of what our 7 Grains can do for folks. The man and the woman picture actually is a characterization that depicts two former neighbors in Rialto, CA, who used to feud with one another, until they both realized that they both loved our “Good Friends” cereal and as such she no longer needed to complain about his son’s loud car stereo or he about her daughter’s drunken soirees by the pool, when she is gone. In fact they have become “Good Friends”. If only we could sneak some “Good Friends” into the Gaza Strip, alongside the Kassam rockets and some into northern Israel, imagine what the world could be!! Of course we would have to remove the Kosher designation. ;-)

I would like to send you some samples of our other fine products, though not of this one, which doesn’t seem to tickle your fine central Wisconsin sensibilities. We do make many other very good products which I think you might enjoy both visually as an ad and as a foodstuff. If so inclined, please send me your work address and I will send you off a care package.

Thanks for the great blog site and for your appreciation of the Kinks!!

Sincerely,

[I'm withholding the name for no particular reason.]

Manager, Contract Manufacturing

Kellogg Company
I feel like an accidental Lazlo Toth.

IN THE COMMENTS: Paul Zrimsek writes:
Maybe I've been watching too much Bloggingheads lately but every time I see those paired faces on the cereal boxes I expect to see them start arguing about Heller.

५९ टिप्पण्या:

Sprezzatura म्हणाले...

Rob and Big must be swimming in this stuff, after the way they used it in their show.

Automatic_Wing म्हणाले...

So it's true that there's no such thing as bad publicity. I'm looking forward to your review of
Kashi Vive Probiotic Digestive Wellness Cereal!

rhhardin म्हणाले...

I feel like an accidental Lazlo Toth.

Did you notice, in the book, that the only people who came off well were Richard Nixon and Nguyen Cao Ky.

October 15 and Nov 7, 1975.

अनामित म्हणाले...

My wife loves Kashi Go Lean and too often sends me out to get it.

Also, I once sent an email to Post because they changed the taste of Fruity Pebbles AND took all the sugar out of Alpha-Bits. I received a form letter and a coupon for free cereal.

Palladian म्हणाले...

I so want to be on a box of "Good Friends" Kashi with you, Althouse. Can you arrange that with your new connections?

blake म्हणाले...

No, no! Althouse needs to be on the box with Amanda Marcotte.

Ann Althouse म्हणाले...

They never have just two white people. It's a cereal about racial harmony.

Ann Althouse म्हणाले...

I didn't realize Kashi was Kellogg. I guess it's a secret "K" clue. And is that why he likes the Kinks?

Palladian म्हणाले...

"They never have just two white people. It's a cereal about racial harmony."

I'm a homosexual. Doesn't that count for anything?

Asante Samuel म्हणाले...

I'm betting Ray Davies doesn't eat that shit. He gets his cereals out of a twelve ounce can, just like all real men. I used to have a Schaefer can Ray emptied, then threw into the crowd at the Spectrum circa 1974.

Did he really say tickle your sensibilities? No one who wrote that third paragraph could ever appreciate The Kinks, unless his first name is Lola. It must be a woman.

Let me know when she gets a star on Hollywood Boulevard.

Palladian म्हणाले...
ही टिप्पणी लेखकाना हलविली आहे.
Palladian म्हणाले...

"It's a cereal about racial harmony."

I believe that the appearance of the above phrase is the sign that civilization has ended.

Not with a bang but a bowl of cereal. About racial harmony.

अनामित म्हणाले...

Rialto, California??!!

What do they put into the cereal that makes anybody from that hellhole smile?

Rialto is one of the string of L.A. exurbs extending east to San Bernardino, the über hellhole of Southern California.  I know. I grew up there.

Rialto is hot, dry, smoggy, filled with ugly, dilapidated little stucco houses, tacky garden apartments, and plastic strip malls with bad chain restaurants and stores.  It is ugly, polluted and expensive (although cheaper than L.A.)  Think Newark, NJ in the desert with scraggly palm trees.

I shouldn't denigrate Newark.  It's on a much grander scale.  Rialto manages to be both insignificent and horrible at the same time.  I can count on the fingers of one hand the places I have been in this country worse than Rialto.

I now live in a leafy Boston suburb, known for its participation in the first battle of the American Revolution.  Every time I get irritated or depressed about life in Massachusetts, I think of places like Rialto in the so-called "Inland Empire" of Southern California, and recall my life growing up there.  Nothing cheers me up faster than looking outside and seeing it isn't California.  There are trees, tasteful historic surroundings, and actual seasons to remind you that you are alive.

My mood may be improved by thoughts of never going home again, but not as elevated as the grinning idiots on the box.  If "Good Friends" cereal can do that for Rialto residents with dysfunctional families, think what ecstasy might await the rest of us.

P.S.-Blake: You're on to something! Too bad about the racial harmony baloney.

अनामित म्हणाले...
ही टिप्पणी लेखकाना हलविली आहे.
rhhardin म्हणाले...

I sent a complaint to Purina for changing the composition of the dry Cat Chow so that it no longer soaked up milk and egg yolk, making it useless for feeding orphan baby birds.

They sent back some boilerplate about cats.

Ann Althouse म्हणाले...

"I'm a homosexual. Doesn't that count for anything?"

Don't you think by calling it "Good Friends" they are trying to deny that the people pictured are gay. Rob and Big make a joke about that. (I found the Rob and Big video after 1jpb mentioned it.) I think "Good Friends" is the racial harmony cereal. The "we love gay people" cereal must be something else. Not sure what.

अनामित म्हणाले...

Strike "racial harmony baloney." Bad style.

But how do you dismiss the idea of "racial harmony" as terribly old-fashioned now that we are becoming a post-racial society with the impending election of President Obama?

अनामित म्हणाले...

Identity politics on a box will not make you as happy as those people are.

I still say it must be something IN the box.

Ron म्हणाले...

I wonder if "Bitter Enemies", the Cereal of Imperial Hegemony, would sell if it were sponsored by the Hoover Institute up there by Stanford, and had Mother Theresa and Christopher Hitchens faces on it?

Probably couldn't be a finer source of roughage!

blake म्हणाले...

P.S.-Blake: You're on to something! Too bad about the racial harmony baloney.

OK, so put one of 'em in blackface.

Race is a flimsy construct anyway. Why can't our cereals understand that!

BTW, aren't corporations great? You can mock them roundly and they'll still send you polite letters and coupons.

Prior to this, I'd never heard of the cereal so there's something to be said.

अनामित म्हणाले...

Maybe I've been watching too much Bloggingheads lately but every time I see those paired faces on the cereal boxes I expect to see them start arguing about Heller.

blake म्हणाले...

I wonder if "Bitter Enemies", the Cereal of Imperial Hegemony,

Mmmmm, "Bitter Enemies", the dry cereal you add cold coffee to, and for an extra treat, top with slices of sardine!

Ruth Anne Adams म्हणाले...

Isn't the Lazlo Toth author the same fellow who played Father Guido Sarducci?

Meade म्हणाले...

"I'm a homosexual. Doesn't that count for anything?"

Homosexual, heterosexual, metrosexual... Please. No sex at the family breakfast table. Just be a good friend and pour the coffee and pass the 50% of your daily fiber needs. Thank you.

अनामित म्हणाले...

I enjoyed that email. Humorous, informative, and gracious. Well done, sir or madam. Well done.

Skeptical म्हणाले...

I read The Lazlo Letters when I was ten or so years old. It had a massive influence on my humor sensibilities. What a great book.

The best entry is Toth's entry for conserving natural resources: replacing toilet paper with a Toilet Cloth.

ricpic म्हणाले...

The only way to remain good friends with anybody for any length of time is to maintain a respectful distance from that person and especially so at breakfast time, sharing no more than a few perfunctory words at that most fraught time of the day.

Methadras म्हणाले...

And my previous point has been proven.

KCFleming म्हणाले...

It's probably just me, but those smiling faces on Good Friends are off-putting precisely because I myself have never ever made a face like that so close to another person in my entire life.

Those foodgasm smiles, so achingly huge, so full of zest and verve and gusto and zip and all sorts of crap no one is ever really full of for real.

If any of my real friends ever stood that close to me and smiled out loud like that I'd kick him in the kashi, even if he was multi-ethnic.

Me?
Leave me the hell alone for like an hour in the morning.
Seriously. And for an hour after that, gauge my features as to the proper timing.
I tend to bite.

Zachary Sire म्हणाले...

Ann, I think you've been duped.

That Kashi rep is an impostor.

If the two feuding neighbors were fans of "Good Friends" before they were featured on the box, it means that the name "Good Friends" existed prior, right? How could they have been the inspiration for the cereal if they already liked it and were already consumers of it before Kashi exploited their relationship? This is fishy if you ask me. Which came first, the cereal or the friends?

Nancy म्हणाले...

Heads up, Ann. I recently bought some Kashi to make parfaits. I was impressed by the protein content, but the cereal crunched like it was harvested from a quarry.

Meade म्हणाले...

What's this stuff?

Some cereal. It's suppose to be good for you.

I'm not gonna try it.

Let's get Pogo!

Yeah!!

He won't eat it. He hates everything.

He likes it! Hey Pogo!!

KCFleming म्हणाले...

That's because it's Quarry - breakfast cereal made from rocks; "Better tastin', 'cause it's mined."

अनामित म्हणाले...

As my Spanish grandfather used to say, "Hasta piernas tu comes..."
He was reciting an old Spanish proverb about hunger, not talking about lifestyle choices.

I'm glad we're being visited by Pogo, who, as a medical doctor, might be able to tell us what, other than granite, might be in Good Friends cereal to make people praeternaturally happy?

I will not make any tasteless jokes about getting your rocks off. No, I won't.

अनामित म्हणाले...

Nancy, I hate to pry, but how in the hell do you use Kashi cereal in parfaits? I mean, you must have an awfully good dental plan.

KCFleming म्हणाले...

Best guesses:

THC
Paxil
fentanyl
Soma
20 oz of Mad Dog 20/20



In reality, the only thing that makes people smile like that on a photograph is cash.
Cold, hard cash.
Or sex.
Mustn't forget that.

But sex and cereal?
Ick.
Too many crumbs.

rhhardin म्हणाले...

I've had this cereal box on the table because it's nice to look at, anyway if you had a similar fantasy as a ground-locked kid. It's been there, apparently, since 2004, if one is to believe the date on the box.

It's easily possible. I had some Bob Evans' placemats for over a decade until a dog ate them, advertising dessert.

Ann Althouse म्हणाले...

"Zachary Paul Sire has left a new comment on your post "What happens when you blog about cereal?": Ann, I think you've been duped.That Kashi rep is an impostor.If the two feuding neighbors were fans of "Good Friends" before they were featured on the box, it means that the name "Good Friends" existed prior, right? How could they have been the inspiration for the cereal if they already liked it and were already consumers of it before Kashi exploited their relationship? This is fishy if you ask me. Which came first, the cereal or the friends?"

Zachary, I thought of that as I was writing the post and I was going to call attention to it, but I decided that probably the cereal has been around for a while, with different photos on the front, and that people write in to Kashi, telling their Kashi friendship stories and making a pitch that they should be on the next package. Similar to Wheaties, which has had many "champions" over the years. Don't you think that's the most likely situation?

Zachary Sire म्हणाले...

I thought that too. But it still bothers me not knowing how/why they decided to call it "Good Friends" in the first place. It's an inappropriate name for a cereal.

I'm thinking there was an original name (Twigs N' Friends?) and then they changed it to "Good Friends" once they got their first piece of fan mail. But they need to be up front about it if they're going to put out such an offensive packaging design and brand name.

Sorry, I just really hate it.

Zachary Sire म्हणाले...

From McSweeneys:

Other Cereals From the Makers of Kashi's "Good Friends."

BY DAVID WOLINSKY


Strictly Platonic O's

Let's Get a Divorce Honey Nut Cheerios

We're No Longer Speaking Give Me Back My Blender Nut Clusters

Prenuptial Wheat Crisps

I'm Having Your Bastard Child Reginald Grainfest

XWL म्हणाले...

More than two years ago, Lileks posted a picture of this brand (towards the bottom of the post),

They have two white women pictured, and it struck me at the time that they looked like more than just "good friends".

So I think the Palladian/Althouse box duo is a go, depending how 'gay' of a 'gay face' Palladian can make.

If he can go full Anderson Cooper 'gay face', then I say its own, but if all he can pull of is a Rupert Everett 'gay face', then that wouldn't be nearly gay enough, and it'd be just the dreaded two white people together.

Kev म्हणाले...

Isn't the Lazlo Toth author the same fellow who played Father Guido Sarducci?

Yup, one and the same. And his sister-in-law was Surgeon General under Bush I and for a skosh of Clinton's first term.

Zachary Sire म्हणाले...

If they really wanted to take it to the next level they'd have a threesome on the box.

By the way, I just went to the
Good Friends website.
Scroll down to the bottom and note the picture and message that the people on the boxes are "Friends On The Box Winners!"

They entered a stupid contest (which makes the whole idea even more absurd), and they don't seem to be a collection of purported frienemies who bonded over their shared love of twigs.

Oh, and the link to meet the contest "winners" is, of course, broken.

blake म्हणाले...

Wow, way to stick to the man, Zeeps.

blake म्हणाले...

Er, stick it to the man, that is.

Zachary Sire म्हणाले...

Don't you mean, way to twig it to the man?

blake म्हणाले...

Good lord, no.

Ralph L म्हणाले...

My wife loves Kashi Go Lean
I've tried a lot of cereals and that has to be the most tasteless one ever made. Hoping it was good for me, I ate about a dozen boxes over the last couple of years, with about 5 pounds of sugar. Per box. There's still a box in my cupboard, and it may never be opened. Can I mail it to you?

At first, I thought Kashi was a Japanese brand. If Kellogg's owns it, it certainly loses it's cachet.

Sprezzatura म्हणाले...

"So I think the Palladian/Althouse box duo is a go, depending how 'gay' of a 'gay face' Palladian can make."

Doesn't a man (sort of) choosing to be called Athena count for anything?

अनामित म्हणाले...

They've been trying to expand into the youth market with Friends With Benefits vereal but there's been a bit of legal trouble over the picture on the box.

MadisonMan म्हणाले...

which doesn’t seem to tickle your fine central Wisconsin sensibilities.

Since when is Madison in central Wisconsin? That's Stevens Point territory!

KCFleming म्हणाले...

I think I'll wait unti Kellogg's makes a Kashi brand of cereal made from leftovers from other cereal runs that used to be discarded, combined with recycled cereal boxes and floor sweepings.

Call it Mother Jones' No Wastees, the first true enviro-friendly cereal.
On the cover would be a stern but pretty pan-ethnic 50 year old ex-hippie Earth Mother and her catch-phrase: There are starving kids in Darfur! Don't make baby Gaia cry.

Plus FREE for sending in 25 boxtops, a hairshirt emblazoned with Earth Mother's photo, wagging her finger, Clinton-style.

From Inwood म्हणाले...

Maybe the NYT can do an article on the art of cereal boxes & the real anti-Norman Rockwell/Wheaties agenda of these pix or something else you guys might have missed.

Or maybe the pseudo-scientific body-language guru on O'Reilly can do a segment on these pix.

Or maybe Prof A can tie this stuff into her vomiting entry.

अनामित म्हणाले...

That soy bar commercial with the Olive Oil-esque character is fairly disturbing.

Paul Brinkley म्हणाले...

I think they should show more than just racial harmony. Imagine the Kashi box possibilities!

a sweet 10-year-old girl and a wizened centenarian man
a head cheerleader and a geek
an elf and an orc
a hippie and an ASIMO
any two Vikings
McCain and Obama
David Corn and James Pinkerton
DrillSgt and downtownlad

howzerdo म्हणाले...

I have never seen the Good Friends variety in stores here (upstate NY) and I agree those claims are strange but I love many other Kashi products! Can I get a free box of stuff too?

veni vidi vici म्हणाले...

"I had some Bob Evans' placemats for over a decade until a dog ate them, advertising dessert."

You must have an interesting household, if a dog eating the placemats signals that dessert is on its way.

PunditJoe म्हणाले...

The Kashi marketing seems to appeal to a person's ego in a slightly smarmy fashion. Smarmy cereal? Oh boy. As a result, I have never tried it. I ain’t one for putting on airs. Heh heh

Unknown म्हणाले...

Ha, Geo, you kill me. When do you start your own blog??