Lidrock. We were just talking last night about why CD packaging hasn't been improved (after all these years of complaints about how hard they are to open). If people aren't buying enough of a product--and CD sales are bad these days--they ought to do some things to make it more appealing. Making CDs way cheaper was the main idea that occurred to us (that and making them easier to open). But here's a really new idea: making soda lids that contain little CDs. This is especially cool as a design idea because a soda lid and a CD are both round with a center hole. It seems that CDs have always belonged there. That's really satisfying. There's also a plan to put little DVDs in the lids of movie theater sodas: that's quite elegant!