Full Instagram video here.Read the comments over there and check out the NYT article, "Patagonia Is Suing Pattie Gonia Over Trademark Infringement: What to Know/The outdoor apparel company says the drag queen and environmentalist is using its name for commercial purposes. She’s ready to go to court" (gift link).Mx. Gonia... said the company was trying to take away their name permanently and “erase an activist”.... Mx. Gonia said the timing of Patagonia’s lawsuit, “at the height of anti-LGBTQ politics and attacks,” was purposeful. “They looked at this political moment and thought they could pull this off without a pushback,” she said.
By the way, I think the NYT is getting the pronoun wrong when it writes "She's ready to go to court." I'm seeing this in Outside: "My name is Wyn Wiley, but you might know me as Pattie Gonia, Patricia Gonia, if ya nasty. I’m a drag queen, I’m an environmentalist, and I’m a professional gay person. As Wyn my pronouns are he/they and in drag, my pronouns as Pattie are she/they."
You might think the easiest solution is to use "they," but in that headline, "They're ready to go to court" would be read as referring to Patagonia. Patagonia has already filed suit. The caption on the court papers, I believe, is Patagonia, Inc. v. Entrepreneur Enterprises, Inc. (doing business as Pattie Gonia Productions) and Wyn Wiley (individually, as the owner/founder). I think the person "ready to go to court" is Wiley, so it should say "He's ready to go to court."

