Rick Poynter लेबलों वाले संदेश दिखाए जा रहे हैं. सभी संदेश दिखाएं
Rick Poynter लेबलों वाले संदेश दिखाए जा रहे हैं. सभी संदेश दिखाएं

27 जून 2014

"A blog is an animal that is always famished," said NYT Assistant Managing Editor Ian Fisher, explaining why the NYT is closing down so many of its blogs.

The NYT told Poynter there would still be "bloggy content with a more conversational tone," but not in blog form. Part of it is that the redesigned site isn't working well with the The Times’ blogging software, but it's also an assessment of where the traffic is going and whether all the work of feeding the hungry animal called Blog is worth it.

Fisher disclosed that little traffic arrived on the NYT site through the blog's first page and we're told "he's rethought: The necessity to brand blogs. 'I’m actually a believer for the most part that we don’t need to be naming things.'"

That sounds odd and in need of interpretation. I think what's going on there is that blogs under the NYT brand failed to develop their own set of loyal readers, and the goal of increasing traffic to the NYT site was not served, not enough to justify writing in that format.

Blogging is a writing format, and it can be mobilized in service of different ends. I'm pleased at the failure of blogging as a means to the end of increasing traffic to a mainstream media website. I have long believed in blogging as a format for independent, individualized personal expression.

You've got to be the blog, not regard it as a pesky Other, always whining for more.

24 अगस्त 2009

The typewriter is so romantic.

Last night I dreamed that I went to class — as a student — and found that at my place, there was a manual typewriter. What did that mean? Going back to school, to old things... my obsolescence... a desire to get my hands on writing...

Today, I see — via Boing BoingRick Poyner's "In Memoriam" to his manual typewriter:
... I'm struck by how powerfully its form and image embody and express the idea of writing, as does almost any typewriter. Like the telephone at an earlier phase in its development when it still had a distinct earpiece and mouthpiece at either end of a handle, the fully evolved typewriter is a 20th-century industrial archetype. It feels inevitable, almost elemental, like one of those object types, such as a chair or a fork, that simply had to exist in this universe of forms. Even now (but for how much longer?) a typewriter is the icon to show if you want to convey the idea of a dedicated literary life....

The point, of course, is that the computer has never been a dedicated writing tool — writing is the least of it — and everyone uses them....
Actually, I remember, in the early '80s, when secretaries had big computer-looking things on their desks that were called "word processors"... but I know what you mean....
They are somehow both more marvellous and more ordinary. That's why there isn't a shred of romance in the idea of a writer and his or her personal computer.
Not a shred of romance? I've seen an incredibly romantic photograph of a man with a laptop — a laptop called "Cupid’s bow" — under his arm.

So what are your typewriter memories? Romantic stuff, please. Anything equally romantic with computers? Obviously, you can use a computer to get to real, in-the-flesh human beings, and you can do it quickly... like: right now. With the typewriter, it will be you and the inanimate object for a long time, and that, perhaps, is why we see the romance in the thing. The typewriter is as romantic as a lonely room.