"Greg began cautiously. His first video was just him reading out loud a newspaper article about a Florida woman..."

"... who had accidentally burned down America’s fifth‑oldest tree by smoking meth underneath it. After he read it, he said to the camera, 'Isn’t that crazy?' 'The video got 10 or 12 views,' Greg told me, 'and a comment: "You look like you’ve been smoking meth."'"

I'm reading "He Was a Top Lawn Care Influencer on YouTube. Then Everything Went Haywire. Many people think Greg Chism is a freak — or worse. He says he was just following the incentives of the platform" (NYT gift link).

Read the whole amazing story of a man ruined by YouTube. It's adapted from a new book called "The Castle: Adventures in a World of Unraveling Men" (commission earned). The author is Jon Ronson.