Writes Jennifer Wilson, in "The Shareable Feast of Jeremy Allen White’s Calvin Klein Ad/The frenzy surrounding the 'Bear' star’s beefcake ad harks back to the brand’s heyday in the eighties and nineties" (The New Yorker).
Some of the ads use still photography. And here's the live-action commercial, replete with Lesley Gore soundtrack denying someone the power to deprive another person of the right to "go with other boys":
