"Amazon’s new Dash Button... is not a joke."

"Many people assumed it was, mostly because the announcement came the day before April Fool’s, but also because the idea seemed to poke fun at Amazon’s omnipresence, making it visibly manifest with little plastic one-click shopping buttons adhered to surfaces all over your home," writes Ian Crouch in The New Yorker. "There was also something slightly off about the promotional video...."