The article cites that 2004 book "The Paradox of Choice" by Barry Schwartz, who famously took the position" that — as the NYT paraphrases it — "too many choices makes us anxious."
I've already written — back in 2011 — about Barry Schwartz agonizing over which jeans to buy when there are so many choices and you just want "normal" jeans. That's how he begins his book! I wrote: "Get a grip, Barry! I feel like Barry I-just-want-normal-jeans Schwartz was the guy who inspired one of my favorite songs." And I'm absolutely delighted that the embedded video — "Randy Normal Jeans" — still works.
But back to today's NYT fashion article about the trend of no trend:
