"The president is a person, not a product. We shouldn’t be referring to him as a brand."

What Axelrod supposedly said to Desiree Rogers, the former WH social secretary, after she talked to much about "the Obama brand."

Mourning the loss of Desiree Rogers as White House social secretary.

It's Robin Givhan, crying for fashion:

When the Obamas announced that the New Orleans native with the platinum résumé and the knack for glamorous style would be the White House's first African American social secretary, the fashion industry practically swooned. The nation's capital, dominated for 20 years by administrations that, at best, endured fashion, now had a first lady who chose her designer wardrobe like a savvy insider. She and her husband hired a host of attractive young staffers who didn't mind posing for the occasional fashion spread -- Birkin bag in hand, feet shod in trendy platform heels -- and a social secretary who knew the difference between Nina Ricci and Lanvin and regularly wore both. The industry could not believe its good fortune! At long last, it had a diverse array of intelligent and respected women in federal Washington who, by their appearance alone, served as powerful advocates for an often-maligned business.

Hired a host of attractive young staffers... You mean they practiced lookism?

Was Rogers engaging in what one magazine editor described as "an arrogance of style" -- using her clothes for competitive one-upmanship rather than to exude personal creativity, self-confidence or self-respect?
Or could a city of wonks and political animals simply not grasp what Rogers was saying?

In federal Washington, after all, a modest Armani suit still can get one a best-dressed award. For that crowd, taking the measure of Rogers, a special assistant to the president, dressed in Prada and Jil Sander, would have been a bit like someone trying to make sense of an NFL team's strategy diagram based on their knowledge of Foosball.

I certainly can't understand what Givhan is saying about why Rogers lost her job. It was too hard to understand the high level of sophistication of her fashion?  I'm trying to read between the lines as Givhan obviously means to lavishly promote Rogers. Was the problem that Rogers created the wrong image for the Obamas and made them look profligate and frivolous?

After the jump, I read some more sources and summarize a few theories.