I'm reading "What’s. The Deal. With Maybelline’s. New Slogan. An attempt to update one of the most famous tag lines in marketing history left many consumers scratching their heads" (NYT).
Here's the ad in question:
A side issue is whether the presence of the word "maybe" was really only happenstance. The official story is that the company's founder had a sister named Mabel and the product contained Vaseline. Put them together and... you still need to explain the "y." I think it was just to force you to pronounce the first syllable with a long "a."
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But people knew how to pronounce Mabel. Back when the company was named, in 1915, Mabel Normand was a big movie star.
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By the way, I had a great aunt named Maybelle. It was pronounced the same as Mabel.
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The Carling Black Label beer slogan — "Mabel! Black label!" — dates back only to the 1950s.
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১৭টি মন্তব্য:
Wait, is that Fatty Arbuckle?
I hadn't heard 'high-mileage' Miley's beautiful baritone for some time, now. Starting to sound like Woke is getting re-woke.
"Who you are is something you're born with."
wow - thanks Maybelline -I had no idea.
"Wait, is that Fatty Arbuckle?"
She worked closely with Arbuckle. Here, watch "Fatty and Mabel Adrift."
The thing about Fatty Arbuckle is that his career was destroyed by the media because of a false sexual assault/murder scandal of which he was later acquitted of in court. It just goes to show you that some things never change.
Also, the leading actress in the musical, The Pirates of Penzance, is named, Mabel.
I've known several Cuban-American women named Mabel.
They pronounce it Mah-bell', accent on the second syllable.
"I told you not to wander 'round in the dark
I told you 'bout the swans, that they live in the park
Then I told you 'bout our kid, now he's married to Mabel"
Badge. Clapton/Harrison.
Althouse: "The official story is that the company's founder had a sister named Mabel and the product contained Vaseline. Put them together and... you still need to explain the "y." I think it was just to force you to pronounce the first syllable with a long "a.""
Maybe it was because they didn't want to get sued by Ma Bell.
Maybellene
Song by
Chuck Berry
Maybellene, why can't you be true?
Oh, Maybellene, why can't you be true?
You done started doing the things you used to do
As I was motivatin' over the hill
I saw Maybellene in a Coupé de Ville
A Cadillac a-rollin on the open road
Nothin' will outrun my V-8 Ford
The Cadillac doin' 'bout 95
She bumper to bumper, rollin' side by side
Maybellene, why can't you be true?
Oh, Maybellene, why can't you be true?
You done started back doin' the things you used to do
The Cadillac pulled up at 104
The Ford got hot and wouldn't do no more
It done got cloudy and started to rain
I tooted my horn for the passin' lane
“Maybe she's born with it, maybe it's Maybelline." The new slogan is a very slight tweak: "Maybe. We’re born with it. Maybe. It’s Maybelline."
That’s not how you update it. This is how you update it:
“Like, maybe, we’re, like, born with it, or, like, maybe, it’s like, Maybelline”.
It’s about commas today, not periods. You have to slow a sentence down to match the processing speeds of today’s young people.
Maybe, baby, maybe.
Well, Williams was from KY so perhaps he spelled it phonetically, or his sister wanted a slight variation. A younger brother is not above pronouncing his sister Mabel's name May Belle
"In 1915, Mabel Williams accidentally singed her eyelashes and eyebrows in a kitchen fire. She created a makeshift cosmetic by mixing Vaseline with coal dust and ash from a burnt cork to restore their appearance. Her brother Tom, who was then a young entrepreneur in Chicago, was inspired by this "secret of the harem" trick. He formulated a commercial version of the product, initially called Lash-Brow-Ine, and renamed it Maybelline in 1917 to honor his sister."
Maybe fewer tattoos, Miley.
Maybe do something about that speaking voice too.
There is/was a commenter named Maybee who used to post here. Her comments were generally very high quality. She also posted on Just One Minute before it went to the dogs.
One way an outsider is trying to guess whether a woman's good looks are her own or Maybelline's
The other way we're wondering ourselves whether we are us or we are Maybelline. We're having a trans identity crisis, instead of strutting about impressing people. Very 21st century. But I don't think it will sell Maybelline. Or maybe it will. Maybe a trans identity crisis is exactly what what will sell. Maybe. I'm a girl. Maybe. It's Maybelline
I'm getting more and more annoyed by the, "If you can dream it, you can do it" bullbleep. It's one reason young women feel so bad. They honestly believe it and then reality intervenes.
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