At Straight Dope, there's skepticism: "Its a marketing ploy to draw attention to a brand that has been taken for granted. He will come out of retirement"/"Yeah, like when Mr. Peanut 'died' a few years ago."
2 మార్చి, 2026
"Mr. Clean was first devised in the mid-1950s, when Procter & Gamble commissioned a commercial artist, Richard Black, to create a marketing character..."
"... for a new detergent-based household cleaner. The company envisioned a bald man with a nose ring, a nod to the genie-like powers of a product that cleaned 'like magic.'
Mr. Black, who died in 2014, drafted two sketches of a strong, smiling genie: one with a nose ring, and one with an earring.
Procter & Gamble chose the second one...."
A retrospective:
Tags:
advertising,
cleaning,
earrings,
mascots,
Mr. Peanut

30 కామెంట్లు:
A live action Mr. Clean might work.
Mr Propre…
…predicting the marketing comeback is as old and as common as predicting the next stock market crash. Coke classic was the big one when I was in undergrad marketing. Most Interesting Man came out of retirement recently, too…
Jeepers, it's probably 50 years or more since I've thought of Mr clean but the jingle, from 50s TV just earwormed it's way into my head and won't shut up.
I even remember about half the words.
Good job, comrade. I don't think you get enough credit.
John Henry
He outlived Aunt Jemima, but she was around for a longer period of time. Technically, Uncle Ben is still around, although he just goes by Ben now.
Interesting that Mr clean, who seems like a massive white supremacist was dev by a Black guy.
John Henry
Ha! Who they gonna pick for a new mascot, Gotta be a person of color because DEI. Cannot be a POC because RACISM.
Mr Clean’s eye brows always bothered me.
I would never have thought of Mr. Clean for decades if not for the wonderful Magic Eraser.
I wonder how many people tried to use it on their piebald mutts.
I always took Mr. Clean as a softened (white) allusion to genies and the Middle East. Magically clean, per the later branded "Magic Eraser" product. Just snap your fingers.
Of course we all dream of an obese black transgendered female Mx. Clean on our ncleaner boxes, but he could easily come back with darker skin. I hear Leslie Jones from the Ghostbusters remake is looking for work.
His earring is on the left ear, which traditionally means heterosexual. A gay right earring might been more appropriate: a clean buff man who likes housework and is not a threat to wives.
"make mrproper" is a Linux kernel build command that cleans out the build artifacts. Mr. Proper was the European name for Mr. Clean
I'm gonna stick with Mr. Sparkle,
https://m.media-amazon.com/images/I/71uvdT6xPjL._AC_UY1000_.jpg
If I think about it, I can clearly hear the jingle playing in my head. That might explain a lot.
Also, "It's so easy when you use Lestoil."
Creative, fun, top of the world until the hippies and the gazillion hippie wannabes messed it all up with their baloney.
Who do you favor, Mr. Clean or his opposite Abbie Hoffman? Popeye or John Lennon? Betty Boop or Jane Fonda?
Aargh..... ! We went so wrong.
I'm gonna stick with Mr. Sparkle
I send you premium
If Mr. Clean and the Jolly Green Giant got into a fight, who would win?
As a small kid, I thought Yul Brenner was Mr. Clean.
Smilin' Jack said...
If Mr. Clean and the Jolly Green Giant got into a fight, who would win?
3/2/26, 2:29 PM
Would you be serious? The Giant would kick the Benzisothiazolinone out of that fussy homo. Hell, the Little Green Sprout would wipe the floor with Mr. Clean.
"His earring is on the left ear, which traditionally means heterosexual."
Oof. I'll be back in a minute.
Not so fast on the fight. Mr. Clean has unspecified Magic Genie powers. WE cannot know -- his cleaning ability might well include cleaning the Jolly Green Giant's clock.
When Mr. Clean arrived in my small town, sample bottles appeared attached to doorknobs all over town. Maybe 8oz size or so, delivered by schoolkids.
Kai Akker said...
Also, "It's so easy when you use Lestoil."
Another jingle from the 50s that I immediately started hearing.
Now I've for Lestoil and Mr Clean battling for earspace in my head. Thanks for nothing, Kai!
John Henry
RC Belaire,
I'd forgotten about doorknob sampling.
Now I am reminded on the day in 1965 when my sister and I arrived home from school to find a big blue bag prominently labeled Kotex.
We were both mortified.
We've come a long way, baby
John Henry
Earring vs. nose ring most likely.
Immanuel Rant said...
Not so fast on the fight. Mr. Clean has unspecified Magic Genie powers. WE cannot know -- his cleaning ability might well include cleaning the Jolly Green Giant's clock.
3/2/26, 4:01 PM
LMAO! I dunno about those unspecified powers, more like it dare not say its name. Mr. Clean looks like the type to be seen at a Pride Parade. The Giant may be jolly but he's a farmer with farm strength and he's farm tough.
Jason statham?
“The Giant may be jolly but he's a farmer with farm strength and he's farm tough.”
Yeah, but he’s a vegan, so…. Prolly out of Mr. C’s weight class, though.
But how about Mr. C vs. the Brawny Towel dude?
Jolly Green Giant is a man . . . a giant of peace. He would try to work it out without a fight, urging "Come, lettuce raisin together!"
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