From "How American Eagle’s Sydney Sweeney ‘good jeans’ ad went wrong/A provocative new denim campaign featuring the actress leans into retro sexiness — and it’s sparking debate about eugenics and ‘wokeness'" (WaPo).
That's a gift link. My last of the month. In case you want to see the ads people are so worked up about. I've avoided talking about them because I don't want to help make them go viral. But they've obviously gone massively viral, so expect more of the same.
It's a pun: "good genes"/"good jeans." You'd think it would have been noticed, used, and groaned over decades ago and that it would be completely uncool to bring it up now. But what if it's cool precisely because people are sensitive and fearful about a perceived rise in enthusiasm for white supremacy. It's needling those poor souls. It's transgressive. Is that where we are?
By the way, Deepika Padukone used the pun 3 years ago, for Levi's jeans:
By the way, Deepika Padukone used the pun 3 years ago, for Levi's jeans:
Mga Post
92 komento:
Planned parenthood is a wicked solution, a eugenics favor by Choice. DEIsm (e.g. rabid or supremacy) is a bigot's gay indulgence. Progressive or [unqualified] monotonic processes with a liberal (i.e. divergent) bent is a religious avenue to escape or force modern modalities.
Do you think they’re selling more jeans, or fewer?
The dogs bark but the caravan moves on.
The lower on the caste pyramid you are, the darker your complexion. Though it's not a rule, it is certainly a pattern. What caste is Deepika Padukone? I'd like to make a snide remark about kshatriya supremacy.
I like boobs. I like chicks in jeans. I especially like hot chicks in jeans with a little boob showing. This is quite unremarkable in the history of advertising. It's almost a classic, in that it is far less soft-pornish than the old clothing commercials of the '80s, more like Goldie etc. giggling through a '60s commercial.
What is remarkable is the media's obsession with Sweeney. Like Trump the young lady seems exceedingly blessed with shortsighted and stupid enemies. Who absolutely obsess over her. I don't get it. As Insty hinted at today it's a lot like the old advertising fiction about airbrushing ice cubes and subliminal whispers, only todays sleuthing socialists see Hitler's mustache hidden in every shadow.
Why didn't I google it immediately? Turns out she's a brahmin. Good jeans, indeed,
"But what if it's cool precisely because people are sensitive and fearful about a perceived rise in enthusiasm for white supremacy."
If white Americans matched the economic success of Indian Americans, would that bolster the enthusiasm for white supremacy? The NYT and its readers live in a strange, regressive world. On the left it is always 1957, and we are always in Birmingham, Alabama.
I say let Sydney Sweeney and Deepika Padukone do what they do best.
Remember all they freaking out (allegedly) about Abercrobie and Fitch's catalogs?
Nothing beats great genes. Or Jeans. If the NY Times is on the case, you can bet the ads are working the way they were intended. They will sell jeans. I guess the Sports Illustrated plus-size swimsuit issue wasn't the hit some hoped it would be. But...there's still plenty of room for plus-sized women in ads. We can never have enough Jardiance dance routines.
White supremacy AND the genocidal politics being played by Israel. Wake up and crack a book about the 20th century holocaust. That was all about genes too. (How long are you poor boomers going to pretend you don't understand what is going on with American tax dollars and Gaza?) Lol. It's linked, yes indeed. NIce genes, indeed. "God gave them to me." Jealous much? Oh, if only dawn were still around to explain this to you... You don't have any young people in your life, and chrissy and jon can only take you so far with their LGBTQ knowledge, and understanding of the music scene in America today...
Don't worry, ann. You've still got bob. And meade. Whatever hijinks yer boy gets up to is bloggable, no? His genes will keep the humor in your life. You settled, but it's not all that bad. Go brew crew, eh? (Does he got you gunning Pabst yet? ;-)
"But what if it's cool precisely because people are sensitive and fearful about a perceived rise in enthusiasm for Black Lives that matter?"
"But what if it's cool precisely because people are sensitive and fearful about a perceived rise in enthusiasm for transgendering?"
Thanks for the free link on ladies jeans.
You keep it though...
You're going to need the newspaper articles in days to come to read up on what you've been missing in the front-page news sections. Enjoy the young ladies though! I hear Sydney Sweeney is lovely and even old women can openly admire beautiful women today... It will be a hoot to see how many tell you you're prettier than the woman in the link you've gifted them!! Be happy, ann. Didn't you almost have it all?
"But what if it's cool precisely because people are sensitive and fearful about a perceived rise in enthusiasm for rioting and burning down cities?"
You don't see bindis as often you used to -- not PC, doncha know.
"But what if it's cool precisely because people are sensitive and fearful about a perceived rise in enthusiasm for Socialism?"
Quaestor said...
The lower on the caste pyramid you are, the darker your complexion.
---------
Somebody needs to get off the althouse blog and see the world in 2025. YEs, in America.
"But what if it's cool precisely because people are sensitive and fearful about a perceived rise in enthusiasm for censoring inconvenient voices?"
"But what if it's cool precisely because people are sensitive and fearful about a perceived rise in enthusiasm for braindead presidents?"
Maybe we'll see fewer plus-sized ladies in slingshot bikinis on the beaches come Labor Day?
Mike Wolf is Jewish I'm guessing, nttawwt.
Make it about everything but the ongoing war on children and what the US tax dollars are accomplishng... you all thought it was to fund the IDF going after the hostages. Fools. Life>Land. You old boomers will have your eyes opened to the truths of history in the end, I suspect. A lot has happened since WWII ended...
Well the Post has nothing about eugenics, so I'm not seeing how the conversation is being steered to that - I see no connection, except that it's another kind of discussion related, incidentally, to genetics. The Post article is complete babble. They're saying she looks slightly 'butch', which is not a vibe I'm picking up from those images at all. Then, they bring up an implication of racism by comparing this blonde woman to another blonde woman, the giant Colombia from Gast's painting, American Progress, that was up here last week.
It would seem they're trying to spin up the story into whole cloth, to make it last and improve sales, so..... yawn.
Thailand and Cambodia Reach ‘Immediate and Unconditional’ Ceasefire
Trump, again. Orange supremacy?
Ooop! It is Wapoo, not NYT. But my point about the regressive attitudes of the left goes double.
Orange you glad that color supremacy is progressing, regressing, evolving?
It’s difficult to find the original ad video to judge for ourselves what to think about the ad for the online thicket of idiots trying to tell us what to think about it.
Kate Upton has great genes and jeans, too. And if we are stuck in in 1957 with WaPoo and NYT readers, so does Dorothy Dandridge.
It's a pun: "good genes"/"good jeans."
Thank you for educating us, Professor. None of us would have otherwise figured it out.
This ad might be the leading edge of a counter-trend away from using obese (euphemized as “plus sized”), ugly, and l/or androgynous fashion models. If so (and I think it is), it will be interesting to see what happens to the sales of American Eagle jeans. Thanks to the many woke scolds bloviating about the ad, I’m sure that by now every Gen Z woman with a credit card and a perceived need to buy a pair of jeans has seen it.
South Asian Indians are the real Aryans, anyway.
RR
JSM
I really prefer brunettes and brown eyes. Excellent that Althouse gave us the contrasting image. That's why I just can't be a nazi. Too many blondes.
Nothing like pictures of girls with generous bosoms wearing jeans to get our Mike (MJB Wolf) wound up for the day!
people are sensitive and fearful about a perceived rise in enthusiasm for white supremacy
Except there isn't. And there's nothing wrong with these ads. The freak out is because it features an attractive white woman. The rest is fake.
There's no need to rewrite events to make it seem like there is a rational, not-manipulative complaint at the heart of it.
I once read a post-nuclear-holocaust SF novel where the authorities have banned any object suspected of containing atoms. Now the people who fucking love science are on their way to canceling any person suspected of containing genes.
The undiscussed irony is that the progressives of 100 years ago were all into "good genes". Where do you think Hitler got his eugenics from (re: "The Guarded Gate")?
Deepika Padukone is ALLOWED to say this..
they are a people of color..
Sydney is WHITE! that means, She is EVIL!! (and hot!)
"How American Eagle’s Sydney Sweeney ‘good jeans’ ad went wrong"
???
HOW did it go "wrong"? does anyone believe, for one second?
that this ad isn't selling jeans?
anyone? any one, at all? speak Up sheeple!
"... what if it's cool precisely because people are sensitive and fearful about a perceived rise in enthusiasm for white supremacy...".
What if a distressingly large number of people seek RAYCIZM! gotchas with the zeal of a bit coin farm?
Tell the truth, isn't LeBron genetically blessed? How about Yo Yo Ma? Or .... (fill in the blank with people who are beautiful, skilled, intelligent or other positive attributes).
Is it the my eyes and jeans are blue? My God how low we have gone with the racism claims.
What's the problem? The Party says to hate white people. So shut up and obey.
It is a foundational belief of the left that white people are evil.
Strongly held by wealthy white women, who have been manipulated to think, feel, and say, what ever their Masters desire.
This generations Monroe is the latest hate object, and all the trained seals react as instructed.
To call this pro-eugenics says more about the person making that claim than it does about the pun. Doubly so because I'm betting most that would make such a stupid statement are also supporters of an organization founded by a eugenicist for eugenic reasons. Planned Parenthood, anyone?
it is part of a wave of imagery of influencers, pop stars and musicians that feels tethered to the values of another time."
Why yes, it IS a rejection of the pieties of the Left.
It's also a hot woman who's happy to be a woman, using sex to sell, the way God intended.
Thus the Left losing what little bit of mind they possess
Deepika Padukone used the pun 3 years ago
Yes, but she's brown skinned, and her boobs aren't nearly as nice as Sweeney's, so that's ok.
Because the Left is racist, and left wing women absolutely hate hot white women with big breasts who are happy appealing to the "male gaze".
It seems all the haters are unaware of a non blonde nazi named Brooke Shields, who was what, 15 or so when she spent like a full minute pulling on her jeans/genes.
of course, that ad was in the 80s. before feminism and insanity became the norm.
I've noticed that most of the white women who complain on social media about Nazism, live in mostly white, therefor safe areas, or have their own security.
Deepika Padukone is a Touchable.
Ad 101: It’s not how they notice but rather that they notice.
BTW, I noticed!
If Democrats are going to attack Sydney Sweeney after they gushed over Kamala Harris' stepdaughter as a model, they might as well give up any hope of winning back young male voters.
American Eagle (AEO), like a lot of brick & mortar retailers, is in trouble. It has lost half its value in a year. But the stock is up 20% after or because of the controversy (so-called) over Sydney and her jeans ad. So they are taking a calculated risk and so far the market seems to like it. We've all been thorugh the edgy jeans ads. Recall 15 year old Brooke Shields "nothing comes between me and my Calvins" ad in the 80's. A lot more wrong with that then anything Sydney, an adult, and AEO did here to generate publicity.
Liberals get your mind out of the gutter. The jeans aren’t white. They are blue and lovely to look at. Just like the model. By the way where did the model get her looks. Is it fucking racist now to say she got her looks from her genes. So let’s recap, the ad’s message is that you are noticeable because of your genes but your jeans go a long way in making you even more noticeable.
"Whether or not that’s the case, it is part of a wave of imagery of influencers, pop stars and musicians that feels tethered to the values of another time."
Ahh, but it's not "of another time." It's THIS time. What our supposed cultural overlords don't understand is that they don't actually get to define our "values" or what should or should not appeal to us aesthetically. Nobody elected them to that role.
I support Planned Parenthood. My hero is Margaret Sanger, Queen of Eugenics.
These are things not normally frowned upon by Democrat wokesters.
"It’s not how they notice but rather that they notice."
I want to hear more about what comes between Sydney Sweenie and her Jordache jeans.
I assume nothing, but she hasn't commented yet.
This may be the bellweather ad signalling the end of the tyranny of the fat whores who have been getting modelling jobs.
“O wait, you say. If the message was that the jeans augment your natural beauty, then why wasn’t the model Asian, or Hispanic or African American?”
Listen to yourselves.
Nothing like pictures of girls with generous bosoms wearing jeans to get our Mike (MJB Wolf) wound up for the day!
It's a surprisingly simple thing. However I did spend more time riffing on the poor writer's sentence, compared to the boobs, in which you can literally plug any person place or thing to the same null effect the original sentence quoted above had.
Speaking of edgy advertising, does anyone know whether the sales of Bud Lite are back to where they were before the infamous Mulvaney ad?
I tried to read the "Conversation" in the article, but its so full of leftwing cant and jargon "Male gaze" "Retro-sexiness" and the "GenZ stare". And then there's this:
"The first thing I thought of when I heard the tagline “Sydney Sweeney has great jeans” was the DHS Instagram account, which posted a subtly racist painting a few weeks ago and an explicitly racist painting last week. The latter depicted a gigantic blonde buxom woman chasing away Native people to make way for White settlers. When this is the imagery being promoted by our government, a pun about “genes” hits differently."
This is so insane and crazy its hard to apply logical analysis to it. Once again, everything Trump and his administration does is bad. Also, emphasizes that the MSM sees everything as a race issue. And hates whites people.
Its absurd to counter with "But this isn't about race, if the model was brown it'd be the same ad." because the MSM and the Left doesn't care. They see "color blindness" and "treating everyone the same" as racism. Any positive portrayal of whites or negative portrayal of non-whites is bad and racist.
The Left and MSM position on race is perfectly illustrated by a far-left US district court judge who ruled outlawing affirmative action (and requiring race neutral admissions to colleges in Michagan) was "racist" and therefore unconstitutional. The Constitution and the civil rights law requires whites to be discriminated against.
I did like the ad slogan "Sex sells. Unfortunately, we just sell jeans".
How dare they use an attractive person in their ads. Disgusting.
And by "ad gone wrong", the WaPo means "absolutely blew away the internet, hubba hubba."
This should be obvious to anyone with eyes, but both ladies have great genes.
There isn't (and shouldn't be) an AKC for humans.
This ain't no trend or pattern or "where we are at these days". About 0.01% is invested in these types of kerfuffles. Don't let the algorithm manipulate your homeostasis.
Whether or not that’s the case, it is part of a wave of imagery of influencers, pop stars and musicians that feels tethered to the values of another time.
No. Tired or not, stupid or not, the pun is timeless. It's the outraged commentators and the drummed-up controversy that seem "tethered to the values of another time." 2022? 2023?
Selfish jeans.
It did not occur to me that all the mixed race families Madison Avenue has been throwing at us over the last decade was a left-wing attempt to drive blue eyes off the airwaves.
All you did was drive the blue eyes underground!
And now the blue eyes are back, stronger than ever. "Breed with me," the blue eyes say. And you want to, right? Admit it!
I'll bet we start seeing all-white families on the airwaves again. So racist. It starts with jeans, but then it's automobiles and alcohol. That's what happens when you start giving white people your precious bodily fluids. Just say no. Just say no!
It seems all the haters are unaware of a non blonde nazi named Brooke Shields, who was what, 15 or so when she spent like a full minute pulling on her jeans/genes.
Thank you Jimmy. I came to write nothing comes between Brooke and her Calvins…nothing. I wouldn’t be surprised if the youngsters saw the Brooke ad and recycled….and it’s a good thing for humanity this permission to speak from the left before proceeding is going away. Very 1st amendment-ey…
New Nike ad...
White man jumping, and dunking, a basketball.
Wesley Snipes says, "White people can't jump."
More white people jumping, and dunking, basketballs.
Montage of Nike shoes, with our beautiful white ankles, jumping out of frame.
And then we play the music.
"Play that funky music, white boy."
And the internet goes crazy.
"Can white people jump?"
"Is it all a lie?"
"It's got to be the shoes!"
Big Mike said...
Speaking of edgy advertising, does anyone know whether the sales of Bud Lite are back to where they were before the infamous Mulvaney ad?
Here's Grok's answer:
Market Share
2020: ~13%
2021: 12–13%
2022: 10–12%
Boycott:
2023: 8–8.2: 24–30% sales drop, lost top spot to Modelo.
2024: 6.5–8%: Down 13–30%, third place behind Modelo, Michelob Ultra.
IOW, Left wing "edgy" is bad for your business
Nothing's stopping Leftist scolds from finding another Jeans maker and creating an ad using the same set-up and wording, but with Lizzo as the model.
One of th ads is an homage to Brooke Shields 1980 Calvin Klein ad.
https://m.youtube.com/watch?v=RR-N7eqYIUg
There's a bit of a difference between the simple "Sidney Sweeney has great jeans" spots and the one where she says:
“Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My genes are blue.”
That gives a different spin to the story. What struck me the most, though, was the voiceover. It's like they got the guy who did every "coming attractions" clip in the 60s and 70s to read the tag line.
People are massively overreacting. (again) This pun has been used since genes and jeans were a thing.
She does have good jeans and she also has good genes when it comes to attractiveness.
Eugenics is the process of intentionally manipulating genes and has nothing to do with this situation, since there is no mention that she got her looks through selective breeding.
It'not like she's claiming to be a genetically engineered super human. She lucked out by randomly having genes that would make her attractive if she also kept in good shape.
I hate it when people try and impose an evil motivation to a totally innocent, accidental and common situation.
"went wrong?" This is the only thing the internets have been talking about for 24 hours now. I think they knew what they were doing.
Eugenicals. Planned with intent.
Pedakone, is very attractive, she was in that other vin diesel that was on hiatus, for a time XXX
Part of me thinks that American Eagle ginned up this controversy on purpose and perhaps even contributed a few TikTok videos, because it sure has people talking.
A hot mama meets a dad joke.
"The line about her having great jeans — several people are suggesting in the comments on Instagram and TikTok that this is a 'pro-eugenics ad.'”
If it is, it’s working for me.
Padukone has smouldering good looks, wheres as Sweeney is more ingenue, imho,
Wanna see the worst commercial this century?
This killed Jaguar.
Bud Lite? Check this 30 second Jag ad.
"JaimeRoberto said...
Part of me thinks that American Eagle ginned up this controversy on purpose and perhaps even contributed a few TikTok videos, because it sure has people talking."
Will progressives and democrats boycott?
Times Square back in the day: Nothing gets between me and my Calvins. The academic chin-pulling about this latest jeans ad, calling it proto-Nazi in inspiration, is just batshit crazy. The next act in the drama: it will be all Trump's fault.
SS has come a long way from the prior Althouse tag insulting her for not being pretty, and the December kerfuffle about a paparazzi photo of her sunbathing at home, which led to worse insults on social media about her looks. And just when photos are circulating from her screen role as a famous female boxer, which are barely recognizable.
I will cop to good genes. Our output makes one believe in the ubermensch.
You can be white and blue eyed without being pretty and fit. Its an unfortunate fact that most American white women S.Sweeneys age (late 20's) are neither pretty or fit.
Here. Have a laugh (or laff).
"famous female boxer."
Seems like an oxymoron.
"Whether or not that’s the case, it is part of a wave of imagery of influencers, pop stars and musicians that feels tethered to the values of another time"
It is interesting that the author feels that way because now, to me, a lot woke messaging feels dated like we've moved past it. I didn't feel this way a few years ago, but now I hear someone give whatever woke talking point and my emotional reaction is usually quizzicalness, like, "Really? You are still saying that kind of stuff?"
Full disclosure, I worked for Mark and Jerry Silverman at aeo back in the day. Mike Tyson came in one day and I said Hi. Mike then got in…uh, hot water over an encounter with a sales woman in Filene’s…
White women are roughly 30% of the US population and black women about 6%.
It never made any sense for all these ad campaigns aimed at fat, ugly black women and homos these past few years. At least not if your goal is to sell product.
This is the Caitlin Clark phenomenon in the world of modeling. Expect it to spread to other cultural realms. The Woke Commandments are dying.
This feels very much like one of those "Internet backlashes" involving a dozen or so people without a lot of followers that clickbait-hungry news outlets can amplify into a manufactured controversy.
“ Will progressives and democrats boycott?”
Won’t matter, progressive democrats are the stodgy establishment. Young republicans are the Avant-garde.
In all the interviews I have read and seen, Ms Sweeney has seemed very strong minded, stable, and intelligent. I hope she survives this onslaught of mindlessness and continues to accrue the fat stacks of cash that her good genes and good sense have brought her.
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