"So many senior positions in government here are held by women that gender wasn’t a big topic in the presidential race...."

"[T]here was nothing like the sense of anticipation that accompanied Hillary Clinton’s presidential run in 2016. 'For most of the population, the gender theme isn’t all that important in and of itself,' said Lorena Becerra, a prominent pollster. 'We had already internalized the idea that the next president would be a woman.'... Sheinbaum’s gender hasn’t attracted much fanfare in part because her political career has developed in López Obrador’s shadow. During the campaign, the low-key Sheinbaum emphasized she would continue the policies of the popular leader.... About 25 percent of voters surveyed during the presidential campaign, for example, said it would be harder for a woman to address problems of security or organized crime. There was almost no difference on issues like health or the economy. But it was difficult to gauge whether Sheinbaum’s gender helped or hurt her in the election because her top competitor was also female.... Sabina Berman, a writer and feminist who supports López Obrador’s Morena party, said... 'In every household, in every classroom across the country, the idea that a woman exists to serve and please a man is going to crumble'...."

From "How Mexico, bastion of machismo, got a female president before the U.S./The election of Claudia Sheinbaum caps a decades-long campaign for gender parity in politics, a key element of the country’s transition to democracy" (WaPo).