२४ ऑगस्ट, २०२३

"Once the gifting took over — and women realized they could charge tens of thousands of dollars per social media post — the originality essential to fashion blogging’s initial success receded."

"In its place came the veneer of a successful, aspirational lifestyle; the idea was for an influencer to look as cool and carefree as possible so that women could understand exactly what they don’t have (and needed, immediately). What seemed like a fun alternative quickly became homogeneous. 'The kernel of this innate, benevolent desire to disrupt the system became its own form of establishment,' as [Leandra Medine AKA Man Repeller] put it. 'And so no longer was the desire to become part of the disruption, so much as part of the new establishment.' And consumers seem increasingly skeptical of the idea that they should buy a handbag or visit a place just because an influencer posts about it. So prevalent is the sense that digital marketing and data have too much control over what we want and desire, that TikTok is experimenting with letting users turn off their algorithm...."

Writes Rachel Tashjian in "Whatever happened to having taste?" (WaPo).

२१ टिप्पण्या:

Jaq म्हणाले...

It kind of describes what happened to Hollywood. In the '90s, it was all about storytelling and entertainment. Now it's about proven formulas and sermonizing.

Robert Cook म्हणाले...

People with genuine taste are a small subset of the set of "all people."

Oh Yea म्हणाले...

Why wife frequently comments that she is following Instagram much less because everyone she follows all come up with the same new thing simultaneously. Sort of like someone in the background is coordinating the feeds.

gilbar म्हणाले...

TikTok is experimenting with letting users THINK, they can turn off their algorithm...."
fify!

NorthOfTheOneOhOne म्हणाले...

Poor popular girls! They haven't figured out that it's about doing what pleases you and not giving a fuck about what other people think.

PM म्हणाले...

Fashion photography reveals two things lately: models sitting with their legs spread wide and models standing slightly pigeon-toed. One suggests 'in charge', the latter, a pre-teen shyness.

Lem Vibe Bandit म्हणाले...

I just looked up the sartorialist and was pleased to see he’s still doing his thing.

Yancey Ward म्हणाले...

Rhhardin, pick up the phone.

Sebastian म्हणाले...

"Whatever happened to having taste?"

Nothing. People have a taste for 1. money, and 2. conformity.

cassandra lite म्हणाले...

That Carlson agreed to hold off transmitting the Trump interview until the debate tells you everything about him. He's PT Barnum cum Father Coughlin. (Funny how antisemitism is almost always a reliable bellwether of character.)

Big Mike म्हणाले...

"Whatever happened to having taste?"

Writers for the Washington Post.

Iman म्हणाले...

Get a real job.

Ice Nine म्हणाले...

>The idea that you might like something because it’s unusual, or because your well-trained eye recognizes something no one else can, is almost foreign to many shoppers in their 20s and 30s.<

Never more clearly demonstrated than by their vapid, makeup-slathered, Kardashian-clone faces.

Rocco म्हणाले...

Robert Cook said...
“People with genuine taste are a small subset of the set of "all people."

And different subsets for different areas of taste.

Static Ping म्हणाले...

Not sure why I would be surprised. When given a choice between integrity and cash, lots of people go for the cash. This is especially true in an industry as vapid as fashion, which is notoriously fickle, attracts large number of superficial people, and is ever changing in the chase to get more cash.

Anything noted above goes double for influencers whose primary appeal is they wear very little clothing and look good doing it.

n.n म्हणाले...

progress (i.e. [unqualified] monotonic change)

Kirk Parker म्हणाले...

Figures that our resident Commie has never heard the saying "de gustibus non est disputandum".

Plus the inner authoritarian and the inner elitist are always very close together.

CJinPA म्हणाले...

'And so no longer was the desire to become part of the disruption, so much as part of the new establishment.'

The "desire to disrupt the system" has been a basic requirement of the dominant progressive movement for decades. It was immediately part of the new, progressive establishment.

Political Junkie म्हणाले...

Robert Cook - Right you are my friend.

rehajm म्हणाले...

Young people have always been a few steps ahead of the oldsters when it comes to marketing. The youngsters today recognize a set up from an influencer isn’t sincere…

Oligonicella म्हणाले...

Taste: a race participated in by the assumptive, their assumption being that they are at the top of some sort of worthwhile pyramid, this allowing them to spout condescension on those they deem "tasteless" and thereby inferior.