"[S]ome conservatives, unable or unwilling to adopt the type of horny-bro aesthetic that embraces sports, sex and generally letting 'you do you'..."

"... have resorted to a paint-by-numbers anti-feminism. Conservative women are hot, The Federalist says! Single women are pathetic cat ladies, too ugly to love, say two actual members of Congress! It’s a strange interpretation of masculinity, as if learned from old issues of Maxim and a particularly bitter next-door neighbor.... [I]t seems as if attracting the horny bro to the Republican Party is increasingly more important than sating the conservative, particularly when it comes to getting voters. When the Bang Girls (of Bang Energy drinks) threw cash at conservative teenagers at a Turning Point USA youth conference in 2020, some elders argued that it was embarrassing and deplorable, far removed from 'conservatism.' But one Twitter user [said]... perhaps the message was actually incredibly effective: 'hot women and money. Being conservative will help you achieve those things. that’s what it has to do with it, that is the implication. Join us and get those things.' William F. Buckley would be horrified. Hugh Hefner would be proud."

Writes Jane Coaston in "The Debate Hugh Hefner Won and William Buckley Lost" (NYT).