"I realized no one was going to care about my music and my world as much as I did, and this freedom from others' expectations opened up my perspective of what was possible..."

"... as an initially self-funding independent artist. I began building up areas of my career, block by block.... I collected myself, asked for minimalistic budgets and hustled to create something out of nothing. I spent the next three months working 50-70 hours a week as a server in Times Square. I didn’t see sunlight for over two weeks at one point. I saved all of the money needed to fund my next EP and subsequent tour. Two months later, I quit my job as a server, and I have been running a fully sustainable independent artist project for the last four years. You may or may not know who I am. You may or may not have at some point listened to my music, actively or passively. I own all of my masters and publishing and have maintained full creative control of my project and remain the sole, final decision maker. I have accumulated over 150 million streams, sell out 250- to 650-capacity venues across the United States, have toured Europe, and write and executive produce all of my releases.... I am not guaranteed or owed an income from pursuing a passion project. It is the job of myself and my manager to have a vision for VÉRITÉ and create a value with those who want to enter the world I create. This new music industry has opened a door for everyone to have the opportunity to make and share their vision with the world, and I am anxiously excited to navigate this new landscape."

Writes Vérité in "Spotify Isn't Killing The Music Industry; It's A Tool For Enterprising Indie Artists" (Forbes).