"You could read Vera Wang's transparent wedding dress — which functions as wearable art much more than sellable merchandise..."

"... as an extreme answer to those often rather cruel tensions: What better way to criticize the constraints of the wedding industrial complex than by creating a dress that is, effectively, invisible?" writes Megan Garber in The Atlantic.

You could also read it, of course, as an overt rejection of the sexual mores at play in the traditional wedding dress. Wedding dresses have always been, on some level, about sex: the white as a sign (and a reassurance) of the bride's virginity; the expanse of fabric as a tacit promise that, while sex will be had, it will be had in the proper way. Women are getting married at older ages than they used to. Which means, among so much else, that they're less inclined to opt for princess-driven designs — and also that they're less inclined to designs that emphasize the virginal. “For my generation," the soon-to-be bride Natasha Da Silva told The New York Times in 2008, "looking like a virgin when you marry is completely unappealing, boring even. Who cares about that part anymore?”

How about creating a wedding that is, effectively, invisible? That's what we did.