Bookstores that won't sell "Going Rogue"? "Our customers are thinking people. They're not into reading drivel."

That's Nathan Embretson, a bookseller at Pendragon Books in Oakland.

There's not a single copy on the shelf. Embretson said no one has asked for it except for one guy, who was kidding.

"He said he wanted to look at it but he also said he didn't really want to read it," Embretson said. "Anyway, he certainly didn't want to buy it. I think he regarded looking at it as a kind of punishment."

"Anything like that we wouldn't carry," said clerk Emily Stackhouse. "We're a small store and it would probably gross us all out. Some things you carry because of freedom of speech, but a book like that is just gross."

One customer did put in a special request for the book one evening but, perhaps thinking better in the light of day, failed to show up and actually pay money for it, Stackhouse said.