"It helped that he looked like a chicken."

Frank Perdue died:

In the 1970's, Mr. Perdue started the ad campaigns that would make him famous. He appeared in 200 different ads from 1971 to 1994.

It helped that he looked like a chicken. And Ross Perot. And Edward I. Koch, the mayor of New York. His bald head, droopy-eyed expression and prominent nose made people smile and feel comfortable with him. They tended to trust him more than they did slick-looking announcers.