"Installing AC simply wasn’t the British thing to do. He’d have to break a stiff-upper-lip mentality and make peace with a trade-off..."

".. that Europeans tend to view as taboo: Air-con accelerates global warming. Still, his mind kept wandering back to a Starbucks he had visited in Los Angeles. 'It was so temperate,' he moaned. 'So beautiful.'... In Europe, where homes tend to be older and climes fairer, residents mainly favored cross-ventilation over machines that leaders cast as pricey spewers of greenhouse gas emissions. 'It’s like living in a sealed jar,' one French columnist complained of AC in 1994. 'It’s unbearable.'"

From "European soccer fans enjoy a brief fling with America’s air-conditioned culture/Despite a deadly heat wave at home, many say they won’t permanently embrace Americans’ electricity-guzzling amenity" (WaPo).

Questions: 1. Who says "air-con"? 2. Wasn't that a movie with Nicolas Cage? 3. What would Americans do if they found themselves wrangling with guilt about global warming whenever they indulged in air conditioning.

Answers: 1. The British. 2. No, it was not. 3. Do what half their compatriots have already done and decide global warming is a hoax.

Bonus question: "'Con Air' won a Golden Raspberry Award in what category? Answer: "Worst Reckless Disregard for Human Life and Public Property."

"You did it all with such grace and class and cool that you made the hardest job in the world look like a walk in this beautiful park."

Said Michelle Obama, as "Mr. Obama looked down and wiped away tears."

She's quoted in "Presidents Line Up for Obama’s Long-Awaited Center in Chicago/Thursday’s opening drew four former presidents, as well as Bruce Springsteen, Bono and Jennifer Hudson. Chicago has seen years of planning and legal fights" (NYT).

Biden was there too, bearing with unbearable sorrow:

"This isn't a monument to my legacy. It's a gateway to yours."

May the Fourth be with YOU, from the Obama Presidential Center.

Opening June 19. @BarackObama @MarkHamill pic.twitter.com/OzhhUzD789

— The Obama Foundation (@ObamaFoundation) May 4, 2026

It's "May the Fourth," and they've wheeled out Mark Hamill, who's stuck with a scripted role. He reads it woodenly, perhaps because he feels a little bad that he's required to be an egotist, and humor is wrung out of having Barack Obama insult him for being a narcissist. Why am I being subjected to this?, I wondered, and what is the point of using "Star Wars" to promote the Obama Presidential Center?

I guess it must be because the Center has been likened to certain "Star Wars" images, but not in a good way.

"After six hours of Magafication, I hobble home and wash off the drag. I pull off the lashes; the fake tan pools in the shower tray.... The relief is indescribable. "

 

That's Poppy Sowerby in The London Times. The experiment was performed in Manhattan — uptown on Fifth Avenue and downtown, in the East Village, where she lives.

Gavin Newsom miffed that right-wing tough guy Joe Rogan won't have him on his show.

Here's Joe Rogan, a 02:11:01, in a recent podcast:

Do you like people? I love people. I could never be a hermit. I love people. I love hanging out. Like I love having fun. I love meeting people that are fun. I love it. The only way that happens is if people make people. You have to make cool people. Yeah. Make cool people that other people wanna hang out with....

Joe's podcast is great because he's a cool person hanging out with cool people and he lets us sit in on that love and coolness. How does anyone get on Joe's show? I think it's by making him feel that you are a cool person who loves having fun that he could love having fun with.

Meanwhile, here's Gavin Newsom bitching about not getting an invitation onto Joe's show and revealing that he has no idea what makes Joe Joe:

"Even brands are acknowledging the stakes of putting yourself out there — a hallmark of cringe — when things could turn out poorly."

"Earlier this month, Nike reworked its longtime tagline 'Just Do It' into a new campaign called 'Why Do It?' The ad, narrated by Tyler, the Creator, depicts athletes, many of them mid-game, as he asks why they are trying if failure is an option.... Reflecting on how her phrase, cringe mountain, had spread, [creator consultant Erin] Mallett said it was already a common feeling that was in need of a name. 'I gave them a personal mantra and maybe just an opposing excuse,' she said. 'If someone goes, "Oh, but you shouldn’t do that." Now my excuse is, "But I can, because it’s OK." You can’t get to the land of cool without first climbing cringe mountain.'"

From "Climbing Cringe Mountain With Gen Z/Raised online and under constant scrutiny, young adults are leaning into embarrassment as a necessary part of growing up" (NYT).

"To other Gen Zers, the stare may signal a cool detachment, showing that they understand the irony..."

"... especially when selfies are paired with absurd captions or filters. In sum, the Gen Z stare isn’t just a blank look—it’s an important signal. It pushes back against older norms of digital self-presentation, reflects changing attitudes toward visibility and authenticity, and may also be a subtle form of emotional boundary-setting in an age of constant exposure."

From "The Psychology Behind the Gen Z Stare/Have you seen the Gen Z stare? What's really behind it?" (Psychology Today).

There's something called the "aesthetic of resistance."

"There was a time last summer when the Democratic Party was cool."

"Kamala Harris had just stepped in as the Democratic Party’s nominee for president in the waning days of Brat summer. She went on the popular podcast 'Call Her Daddy.' Tim Walz’s outdoorsy drip led to a Chappell Roan-inspired camo trucker hat. The memes were flowing, and the party’s mood was high...."

That's the beginning of a NYT article called "What Is 'Dark Woke'? Democrats are trying out a new attitude. It’s provocative, edgy and perilously toeing the line of not being too offensive." The author is Jack Crosbie.

How painfully embarrassing to remember things that were painfully embarrassing at the time. But the media tried to palm it off as "cool" last summer... back when they were pretending America would vicariously appreciate Kamala's "joy." I'd have thought no one would be so cruel as to bring up "Brat summer" again. It was so insanely delusional. And that is not cool. 

But let's keep reading.

With Donald J. Trump back in the White House.... so-called masculine energy... seems like the dominant [culture].... As liberals try to get their groove back...

Ugh. 

... some party insiders say Democratic politicians have been encouraged to embrace a new form of combative rhetoric... “Dark woke.”

Is this like "Dark Brandon"? Why, yes it is: 

"A picture of young successful happy people at a trendy cocktail party reads as right wing. A picture of a dad in flannel drinking a beer at Texas Roadhouse..."

"... also reads as right wing. Right wing is both cool, hip and metropolitan, and down to earth, older, mature, and working class. This is how you know that conservatism is culturally ascendant. We run the gamut. The only pictures that read as left wing are those of ugly, fat, mentally ill, dysfunctional, friend-less weirdos."

So says Matt Walsh, on X, looking at the "Cruel Kids" New York Magazine cover. 

 

That's one take. The other take is that the photo is cropped to make the event look all white. If you scroll down from that link above, you'll many tweets that should the wider view (and call attention to the text, "Have you noticed that the entire room is white?):

"For the unacquainted, Mr. Trump’s gyrations are a far cry from the complexities of the moonwalk, the Macarena or the Electric Slide."

"Both simple and strangely hypnotic, Mr. Trump’s wiggle incorporates the kind of stiff swivel often employed by arrhythmic wedding guests or awkward, one-too-many conventioneers."

Writes Jesse McKinley, in "Trump’s Signature Dance Move Finds Its Way to the Sports World/Jon Jones punctuated his U.F.C. win with the president-elect’s shimmy, and numerous N.F.L. players followed suit on Sunday" (NYT).

It says there that McKinley is "a Styles reporter who covered the criminal trial of Donald J. Trump earlier this year, from opening statements to guilty verdicts."

McKinley has written a lot of other things too. Why focus on Trump's criminal trial? Maybe subtle humor: Not long ago it seemed that New York authorities had found a way to put Trump in prison, and now we're just wondering if it's okay for football players to dance the Trump dance.

McKinley also wrote, recently:

"[Elon] Musk is so wedded to the idea of creating a civilization on Mars — he once said he plans to die there — that it has propelled nearly every business endeavor..."

"... he has undertaken on Earth. His vision for Mars underlies most of the six companies that he leads or owns.... The Boring Company, a private tunneling venture founded by Mr. Musk, was started in part to ready equipment to burrow under Mars’s surface, two of the people said. Mr. Musk has told people that he bought X, the social media platform, partly to help test how a citizen-led government that rules by consensus might work on Mars. He has also said that he envisions residents on the planet will drive a version of the steel-paneled Cybertrucks made by Tesla, his electric vehicle company...."

From "Thermonuclear Blasts and New Species: Inside Elon Musk’s Plan to Colonize Mars/SpaceX employees are working on plans for a Martian city, including dome habitats, spacesuits and researching whether humans can procreate off Earth. Mr. Musk has volunteered his sperm" (NYT)(free-access link).

"My parent friends routinely post proud images of their newborns in Ramones onesies or their sixth-graders dressed up like Margot Tenenbaum from 'The Royal Tenenbaums.'"

"I like all the pics genuinely, but I think to myself, I know what you’re doing. And then I think and Godspeed,' because the odds are just as likely that if you try too hard to tip the scales of your kid’s coolness, it will backfire. You’ll be the liberal hippie parents on 'Family Ties' and your kid will resemble Alex P. Keaton. It is utterly normal to want your kid to like what you like, just as it is normal to instill them with your values, sense of community, ethics, or flair for vintage Swatch watches. There are jokes about this in the culture, such as the still-shared Onion headline, 'Cool Dad Raising Daughter on Media That Will Put Her Entirely Out of Touch With Her Generation.'"

Writes Tracey Moore in "Parents, you can’t make your kid cool. Maybe stop trying?" (WaPo).

I think the important point here is not what "cool" is or whether it matters or how to get there. It's not about coolness at all but vanity. Don't use your children for your purposes — to boost your pride, to make you feel right about everything. You can expose them to plenty of things that you think are good, but if they're only adopting your ideas and your tastes, something's missing. And it isn't coolness. It's independence of mind.

"These days, everyone wants to be a 'traveler,' not a 'tourist.'... But being a 'traveler' can be exhausting."

"After peeling myself off my train bunk bed, I trudged with my backpack (I go carry-on only — no wheels — for the practicality and the bragging rights) around the neighborhood in search of lunch before I could check into my hotel. Along a narrow and chaotic road, a passing motorbike caught one of my backpack straps and nearly dragged me to the ground into traffic. Shaken but okay, I finally found a street food stall with enough room for one more, sat down self-consciously and overanalyzed how I was eating. Being a 'tourist,' on the other hand, is freeing.... You are allowed to be a guidebook-toting, comfortable shoe-wearing, selfie-taking outsider — all enthusiasm, no shame. The tourist trap welcomes the tourist with open arms. You’re not just allowed to be there, they want you there...."

Writes Natalie Compton in "In defense of tourist traps/Being a cool traveler all the time can be exhausting" (WaPo).

Here's my old post on the traveler/tourist distinction.

Are you traveling or touring anywhere soon? Do you make it easy on yourself or hard? Does your pride/shame drive you to work on staying on the correct side of the traveler/tourist distinction? Does it just come naturally to you because you are cool? Is there subtle work entailed in getting to yes on that last question? Or are your standards just low?

Everybody is an influencer.

I'm reading "For Gen Z, Playing an Influencer on TikTok Comes Naturally/There’s stuff to promote now. The followers can come later" (NYT).

[Gen Z] is increasingly posting on social media in the manner of professional influencers: sharing daily routines, pitching or unboxing products, modeling clothing and advertising personal Amazon storefronts. These videos are often viewed as cool and entrepreneurial by peers (and sometimes by bemused parents)....

It's "viewed as cool" — that it, it's not delusional and embarrassing to behave, in social media, as if you're already an influencer. This is a strange issue, because what is it to be a "real" influencer? What are/were "influencers"? We used to critique them as fake celebrities, fake stars, so why be "bemused" that younger people are faking the fakery? If it was fake to begin with, then faking the fake should be cool. It's savvy and meta.

When Obama was a slang term.

Looking for something else — whether I'd ever blogged a particular video (I had) — I found this discussion, from 2009, of the use of "Obama" as a slang term:

August 22, 2009

Sorry. I don't believe it was *ever* cool/hip to call something/someone "Obama" to mean it/he was cool/hip.

But the NYT nevertheless has this style piece:

LAST week, if you wanted to use the latest slang to tell a friend he was cool, you could have called him “Obama,” as in: “Dude, you’re rocking the new Pre phone? You are so Obama.”

This week? Best not to risk it.

"[Jay] Kraemer completed the equivalent of walking around the world on March 2nd, tackling the 24,901 miles by traversing the Madison area..."

"... or going on hikes while visiting his son in Utah.... The 72-year-old tracked his walks meticulously via his FitBit, saying the journey took nearly 50 million steps to complete.... After eight years, and 10 months, Kraemer made it around the world while listening to 148 books, burning through an average of two pairs of shoes each year."

NBC15 reports.

This post is intended as a palate cleanser after that last post on luxury gyms in L.A. and NYC, where only "cool" people can join. Kraemer epitomizes uncoolness — walking outside in a midsize city in the Midwest, paying only for a Fitbit, shoes, and (maybe) audiobooks — but coolness is always a matter of interpretation, and I was never willing to accept that the luxury gyms are cool. Your mileage may vary, and as you journey on your way through the world, it's up to you to decide what counts as cool and what constitutes walking around the world.

Makes me think of this song, which will always be cool to me.

"For those that look at a gym as a selfie opportunity, a place solely dedicated to performance-oriented training or a workout that needs to be done, you can probably find a gym that’s more affordable..."

"... that can deliver those things. We are not looking to bring in people who keep to themselves and don’t see the value of mingling with like-minded people."

Said Sebastian Schoepe, an executive at a fitness outfit called Heimat, quoted in "Think Getting Into College Is Hard? Try Applying for These Gyms. A new crop of luxury gyms requires referrals, interviews and even, in some cases, medical evaluations. And that’s before paying a monthly fee of up to $2,750" (NYT). 

So... they discriminate fiercely, but against whom? Is it too subtle to puzzle out — too hard to identify as something known to be wrong, like the admissions process at an elite law school? 

I thought maybe the name was a signal. What's "heimat"? Sounds German. Oh! It's the German word for "homeland"! Here's the Wikipedia page, "Heimat":

"I feel like the only solution is pretty clear... In the end, isn’t it mass suicide and mass 'seppuku' of the elderly?"

Said Yale economics professor Yusuke Narita, quoted in "A Yale Professor Suggested Mass Suicide for Old People in Japan. What Did He Mean? Yusuke Narita says he is mainly addressing a growing effort to revamp Japan’s age-based hierarchies. Still, he has pushed the country’s hottest button" (NYT).

Dr. Narita, 37, said that his statements had been “taken out of context,” and that he was mainly addressing a growing effort to push the most senior people out of leadership positions in business and politics — to make room for younger generations....

"The form-fitting dresses and retro color palette that Sinema favors are a way of broadcasting her bona fides as a middle-class politician and thus someone in step with middle-class values."

"One might laugh at how literal this sounds as political stagecraft, but consider that almost all people in this country think of themselves as middle class, regardless of how much (or little) money they have. It is our cultural default, and we see it as normative. We use 'middle-class' interchangeably with other powerful nationalist signifiers like 'citizen,' 'voter' and 'American.' And, though my progressive comrades may balk at this comparison, if you compare Sinema to some of Congress’s best-known female politicians, her style is easily the most accessible to her constituents. I know enough about fashion, and how much it costs, to know that few American women can afford to dress like, for instance, the preternaturally turned-out Nancy Pelosi. In fact, part of what makes Sinema’s style performance so uncomfortable for many of us is how middle-class it is: She doesn’t seem to be trying to do better. But that does not mean her style story lacks aspiration.... [Her] presentation reads like 'someone who’s got a catalog budget but is trying to imagine what that high-end editorial looks like, someone who aspires to be cool and edgy.' One dimension of class in Sinema’s sartorial performance is that it is basic but aspirational, not in power, but in coolness."

Another article about Kyrsten Sinema's clothing in the NYT. This one is "How Kyrsten Sinema Uses Clothing to Signal Her Social Class" by Tressie McMillan Cottom, who is "an associate professor at the University of North Carolina at Chapel Hill School of Information and Library Science, the author of 'Thick: And Other Essays' and a 2020 MacArthur fellow."

"He was a diffident debutante with a distaste for politics. Post-presidency, he is trying too hard on things we don’t need."

"The culture is already swimming in Netflix deals, celebrity worship, ostentatious displays of wealth, not to mention podcasts. Did the world really need 'Renegades,' his duet with Bruce Springsteen? We already knew Obama gravitated to stars but it was disillusioning to see it on such a grand scale last weekend. 'I think the nouveaux riches Obamas are seriously tone-deaf,' said the authority on opulence, André Leon Talley. 'We all love Beyoncé. But people have so many things to worry about with Covid, voting rights, climate warming. People are afraid of being evicted from their homes. And the Obamas are in Marie-Antoinette, tacky, let-them-eat-cake mode. They need to remember their humble roots.' Obama was a cool cat as a candidate in 2008, but after he won, he grew increasingly lofty. Now he’s so far above the ground, he doesn’t know what’s cool...."

From "Behold Barack Antoinette" by Maureen Dowd (NYT).