"Back in 1979, the historian and critic
Christopher Lasch wrote that the New Left had retreated from politics and turned inward, focusing on personal psychological well-being instead of external collective struggles. These days that is funnily reversed: Psychology is often used, especially online, as a way to collectively press others. In some corners therapy has become a kind of social imperative, something anyone can urge strangers to engage in — not so they can explore their own experiences, but so their psychic toxicity can be contained before it spills onto others. Social media is filled with memes and jokes in which people 'beg' men to get therapy, or deploy variations of the formula that 'men will literally do anything but go to therapy.'..."
From "Is It Toxic to Tell Everyone to Get Therapy?/It has become a social credential to be in therapy. It’s also incredibly difficult to access" by Zachary Siegel (NYT).
The link on Lasch goes to a 2010 essay — by Lee Siegel — about Lasch's 1979 book, "The Culture of Narcissism":