I'm reading Rex Parker's write-up of today's NYT crossword:
35D: Annual breast cancer awareness observance (NO BRA DAY) — I did not know this was a thing, or still a thing. Seems like an impractical option for many women. According to wikipedia, "The day is controversial as some see it as sexualizing and exploiting women's bodies while at the same time belittling a serious disease." I misread the clue as [Annual breast cancer awareness month] and, having the "NO-," wrote in NOVEMBER (which fits ... it's wrong, but it fits). Breast Cancer Awareness Month is actually right now, October, and NO BRA DAY is next week (October 13).
I'd never heard of "No Bra Day" — I don't think — until I did today's NYT crossword. A search of the NYT archive shows it's only ever been used in the crossword. This annual "observance" — ahem — has never been spoken of in an actual article or column. It's not like Breast Cancer Awareness Month, which is talked up all the time.
I'd say it’s ridiculous to have a day where women are urged to invite people to focus on their undefended — unshielded, unsupported — breasts. Making breasts more gawkable does not create awareness of cancer. It creates awareness of breasts, especially healthy, good-looking breasts. But we don't want a special event for that, because it seems to legitimate staring. If the idea is to increase awareness of the comfort of not wearing a bra, it fails. The best bralessness happens when you believe no one notices, whether your belief is true or false.
Anyway, too bad the NYT made the clue 35D and not 34D or 36D. 35D almost sounds like a bra size.


