Quoted in "French wine industry is withering on the vine as drinkers go dry/A collapse in demand — particularly for the heavy reds produced across southern France — coupled with climate change means the end of a way of life for many" (London Times).
Boueilh adds: "France was the land of the good life where people spent a lot of time drinking and eating. But today society is changing. People may have a drink in a bar but they don’t open a bottle of wine when they sit down to eat at the table."
Is it necessarily a loss in devotion to "the good life" or did people change their conception of the good? But he didn't say "good," did he? He would have said "douceur": "« La France était le pays de la douceur de vivre, celui où l’on prenait son temps pour manger et boire ensemble autour d’une table. »
There might be other ways of being "good," but are there other ways of being "sweet"? And more important, there is a tradition of experiencing the sweetness in a particular way, with a bottle of wine on the table at meals.
Ah! That's for France to decide! Boueilh represents the wine industry. Of course, he's going to dramatize the centrality of wine. If I buy into that, I'm just an American accepting the most easily available stereotype.
That is, it's the stuff that belongs in the new Dictionary of Received Ideas: The French: They think the good life is sitting around drinking wine all day.
ADDED: I wanted more depth of meaning for the word "douceur," and got excellent help from Grok.


