At Straight Dope, there's skepticism: "Its a marketing ploy to draw attention to a brand that has been taken for granted. He will come out of retirement"/"Yeah, like when Mr. Peanut 'died' a few years ago."
Ipinapakita ang mga post na may etiketa na Mr. Peanut. Ipakita ang lahat ng mga post
Ipinapakita ang mga post na may etiketa na Mr. Peanut. Ipakita ang lahat ng mga post
Marso 2, 2026
"Mr. Clean was first devised in the mid-1950s, when Procter & Gamble commissioned a commercial artist, Richard Black, to create a marketing character..."
"... for a new detergent-based household cleaner. The company envisioned a bald man with a nose ring, a nod to the genie-like powers of a product that cleaned 'like magic.'
Mr. Black, who died in 2014, drafted two sketches of a strong, smiling genie: one with a nose ring, and one with an earring.
Procter & Gamble chose the second one...."
A retrospective:
Oktubre 2, 2015
The history of the word "politicize" — from 1968 to 2015.
May 1968: "S.D.S. is out to politicize the campus."
September 1973: "It was not simply a matter of increasing numbers, but of the highly politicized manner in which additional blacks found their way into Harvard — overcoming nearly a century of racial and sociological barriers to a sizable presence at Harvard. Militancy and political threats perpetrated by Negro students in 1968-70 paved the way for major alterations in Harvard's recruiting and admissions policies. This resulted in a fivefold increase in black enrollment, but the politization surrounding this development plagued virtually all aspects of black-white relationships, dividing blacks and whites in to mutually exclusive communities." From "The black experience at Harvard," by Martin Kilson.
August 1976: Back when Jimmy Carter, a peanut farmer, was getting the Democratic nomination: "Planters [Peanuts] has been the focus of recent efforts to politicize peanuts, such as the recent Democratic National Convention to 'borrow' its Mr. Peanut mascot. 'Mr. Peanut is an apolitical figure'..."
January 1979: Pope John Paul II in Mexico City: "You know that liberation theology is a true theology... But perhaps it is also a false theology, because if one starts to politicize theology, apply doctrines of political systems, ways of analysis which are not Christian, then this is no longer theology."
September 1980: "On the Lower East Side in the late 60's, his aim was to politicize the hippies, not to make the larger world an adjunct to the counterculture." From a review of a new book by Abbie Hoffman.
December 1986: "In 1966, Mao turned to radical Shanghai students to trigger the Cultural Revolution, a decade-long upheaval intended to politicize every facet of Chinese life."
November 1992: Hugh Hefner is quoted: "I think the real question is why, after a sexual revolution began in the 50's, did the women's movement seize upon an anti-sexual theme.... A significant part of the hurtful side of feminism is failing to understand how a hurtful childhood can shape you, and instead trying to politicize all behavior. There's really no benefit to viewing sex as the enemy. The sex act is some of the best of what we are, as family, and as a civilization. The notion that sex and violence are connected like law and order is untrue. They are polar opposites. One is hurting; one is hugging."
January 1994: "Do you ever wonder if it was a mistake to politicize the private lives of politicians? Bill Clinton was rumored to have a Gary Hart-ish sexual life, yet he's turned out to be quite supportive of women's rights." From a Q&A with 3 female reporters.
May 1996: When Democratic Representative Barney Frank of Massachusetts said that the Defense of Marriage bill was motivated by politics, he was accused of a "desperate attempt to politicize what is not a political issue."
September 1999: After shootings in a Fort Worth church, Texas Governor George W. Bush signed legislation permitting guns in churches, Vice President and presidential candidate Al Gore started asking ''How can we allow guns in churches?'," and a Bush spokesman said: "Americans are tired of politicians trying to politicize every tragedy.''
December 1999: "Our political leaders must be judged on how they treat everyone, including the least fortunate. We must ask ourselves: do we solve problems or simply push them away, politicize them and criminalize them?'' said Hillary Clinton, about homeless people, whom Mayor Rudolph W. Giuliani was having arrested for sleeping on the streets.
April 2000: "Holding congressional hearings now would only further politicize this tragedy [of Elian Gonzalez], further inflame the passions, and do nothing to resolve the future of the child.... We should not allow this situation to degenerate further into which political party can benefit the most. Americans have made it clear that they do not want to see this issue politicized," wrote Republican Senator Chuck Hagel.
October 2004: "There have been faith-based efforts in America for years and years. There hasn't always been an effort to politicize it," said presidential candidate John Kerry speaking to a group of black pastors.
February 2012: "I think there’s been a chord struck over this issue, this issue of political organizations who are trying to politicize women’s reproductive health," said Planned Parenthood President Cecile Richards.
October 2015: President Obama, after another mass shooting: "Somebody somewhere will comment and say, Obama politicized this issue. Well, this is something we should politicize. It is relevant to our common life together, to the body politic."
September 1973: "It was not simply a matter of increasing numbers, but of the highly politicized manner in which additional blacks found their way into Harvard — overcoming nearly a century of racial and sociological barriers to a sizable presence at Harvard. Militancy and political threats perpetrated by Negro students in 1968-70 paved the way for major alterations in Harvard's recruiting and admissions policies. This resulted in a fivefold increase in black enrollment, but the politization surrounding this development plagued virtually all aspects of black-white relationships, dividing blacks and whites in to mutually exclusive communities." From "The black experience at Harvard," by Martin Kilson.
August 1976: Back when Jimmy Carter, a peanut farmer, was getting the Democratic nomination: "Planters [Peanuts] has been the focus of recent efforts to politicize peanuts, such as the recent Democratic National Convention to 'borrow' its Mr. Peanut mascot. 'Mr. Peanut is an apolitical figure'..."
January 1979: Pope John Paul II in Mexico City: "You know that liberation theology is a true theology... But perhaps it is also a false theology, because if one starts to politicize theology, apply doctrines of political systems, ways of analysis which are not Christian, then this is no longer theology."
September 1980: "On the Lower East Side in the late 60's, his aim was to politicize the hippies, not to make the larger world an adjunct to the counterculture." From a review of a new book by Abbie Hoffman.
December 1986: "In 1966, Mao turned to radical Shanghai students to trigger the Cultural Revolution, a decade-long upheaval intended to politicize every facet of Chinese life."
November 1992: Hugh Hefner is quoted: "I think the real question is why, after a sexual revolution began in the 50's, did the women's movement seize upon an anti-sexual theme.... A significant part of the hurtful side of feminism is failing to understand how a hurtful childhood can shape you, and instead trying to politicize all behavior. There's really no benefit to viewing sex as the enemy. The sex act is some of the best of what we are, as family, and as a civilization. The notion that sex and violence are connected like law and order is untrue. They are polar opposites. One is hurting; one is hugging."
January 1994: "Do you ever wonder if it was a mistake to politicize the private lives of politicians? Bill Clinton was rumored to have a Gary Hart-ish sexual life, yet he's turned out to be quite supportive of women's rights." From a Q&A with 3 female reporters.
May 1996: When Democratic Representative Barney Frank of Massachusetts said that the Defense of Marriage bill was motivated by politics, he was accused of a "desperate attempt to politicize what is not a political issue."
September 1999: After shootings in a Fort Worth church, Texas Governor George W. Bush signed legislation permitting guns in churches, Vice President and presidential candidate Al Gore started asking ''How can we allow guns in churches?'," and a Bush spokesman said: "Americans are tired of politicians trying to politicize every tragedy.''
December 1999: "Our political leaders must be judged on how they treat everyone, including the least fortunate. We must ask ourselves: do we solve problems or simply push them away, politicize them and criminalize them?'' said Hillary Clinton, about homeless people, whom Mayor Rudolph W. Giuliani was having arrested for sleeping on the streets.
April 2000: "Holding congressional hearings now would only further politicize this tragedy [of Elian Gonzalez], further inflame the passions, and do nothing to resolve the future of the child.... We should not allow this situation to degenerate further into which political party can benefit the most. Americans have made it clear that they do not want to see this issue politicized," wrote Republican Senator Chuck Hagel.
October 2004: "There have been faith-based efforts in America for years and years. There hasn't always been an effort to politicize it," said presidential candidate John Kerry speaking to a group of black pastors.
February 2012: "I think there’s been a chord struck over this issue, this issue of political organizations who are trying to politicize women’s reproductive health," said Planned Parenthood President Cecile Richards.
October 2015: President Obama, after another mass shooting: "Somebody somewhere will comment and say, Obama politicized this issue. Well, this is something we should politicize. It is relevant to our common life together, to the body politic."
Oktubre 25, 2008
"They should have picked a more ominous name, like KAOS or SPECTRE, instead of squirrel food."
"Something really scary. They are the biggest nut-based threat to America since Mr. Peanut tried to assassinate the GOP elephant to impress the Morton Salt girl.”
Stephen Colbert has a problem with the name ACORN.
Stephen Colbert has a problem with the name ACORN.
Disyembre 17, 2005
Agosto 11, 2004
Ad icons, ad slogans: vote!
Thanks to Throwing Things for pointing to Advertising Week's vote for all-time best ad icon and best all-time ad slogan. I voted for Mr. Peanut for best icon, because I've been a Mr. Peanut fan for a long time. I feel that Mr. Peanut embodies a poignant eternal human optimism. He's just a peanut, yet he's very high class, and being high class, with charming innocence, has to do with a top hat, spats, and a monocle. I considered voting for Mr. Clean or the Jolly Green Giant, because these two guys are quite impressive. Indeed, one family member, when he was very young, pictured God as the Jolly Green Giant.
For best slogan, well, I can see I don't like slogans anywhere near as much as I like icons. A lot of these slogans just make me mad, not barking mad, but irritated. I mute commercials or skip them, so all the recent ones, I haven't heard. For example, I've never heard "Wassup?!" and clearly that's got to be one that's all in the delivery. I considered voting for "You deserve a break today," because it successfully reconfigured attitudes about going out to eat in a restaurant: it was no longer a luxury, an indulgence, for a special occasion, but something you deserved, not because it was your birthday or your anniversary, but on any day, today, just for getting through the ordinary tasks of the day.
They don't have my all time favorite, which was a mystery to me throughout childhood: "Modess, because" (accompanied by a picture of a woman in a beautiful dress). Another old one that is fun to remember is Dupont's "Better living through chemistry." I like that one because of nostalgia for a time when people didn't think of "chemicals" as bad. Look out, there are chemicals in the food!
Speaking of food, I impulsively voted for "Where's the beef?"
And speaking of "Where's the beef?" what about political slogans? Clearly, these have been censored out of the survey. Too divisive? Too hard to include enough to be fair?
Cigarette advertising is censored out of the survey too, even though it is clearly a huge success (shame?) of the advertising industry. What about Joe Camel? What about the Marlboro man? What about "Come to Marlboro country"? Or "Take a puff, it's springtime!"
For best slogan, well, I can see I don't like slogans anywhere near as much as I like icons. A lot of these slogans just make me mad, not barking mad, but irritated. I mute commercials or skip them, so all the recent ones, I haven't heard. For example, I've never heard "Wassup?!" and clearly that's got to be one that's all in the delivery. I considered voting for "You deserve a break today," because it successfully reconfigured attitudes about going out to eat in a restaurant: it was no longer a luxury, an indulgence, for a special occasion, but something you deserved, not because it was your birthday or your anniversary, but on any day, today, just for getting through the ordinary tasks of the day.
They don't have my all time favorite, which was a mystery to me throughout childhood: "Modess, because" (accompanied by a picture of a woman in a beautiful dress). Another old one that is fun to remember is Dupont's "Better living through chemistry." I like that one because of nostalgia for a time when people didn't think of "chemicals" as bad. Look out, there are chemicals in the food!
Speaking of food, I impulsively voted for "Where's the beef?"
And speaking of "Where's the beef?" what about political slogans? Clearly, these have been censored out of the survey. Too divisive? Too hard to include enough to be fair?
Cigarette advertising is censored out of the survey too, even though it is clearly a huge success (shame?) of the advertising industry. What about Joe Camel? What about the Marlboro man? What about "Come to Marlboro country"? Or "Take a puff, it's springtime!"
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