Said Alan Chikin Chow, quoted in
"'Alan’s Universe' Shows What It Might Look Like to Win at YouTube/As Gen Alpha’s attention drifts from TV and movies, video creators like Alan Chikin Chow are eager to fill the void" (NYT)(gift link so you can get more info and see quick clips of the awful video that is the art of our time, enfolding our children).
Some content creators attempt to tailor material to TikTok, Instagram and any other potentially profitable platform. But by 2020, Chow, aware that the Trump administration might ban TikTok, had also read the book “Essentialism,” whose message he summarized as “you can be good at many things or you can the best at one thing.” He threw himself into YouTube, specifically YouTube Shorts, videos often under a minute that are designed to be watched on phones....
The audience is heavily Generation Alpha, children roughly 7 to 14 who grew up with screens.
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