From "Wet Hair Is Making Waves. Here’s How to Get the Look" (NYT gift link).
Here’s how to get the look... it would be funny if it's just get your hair wet. The headline is a little off. It says "wet hair," but the article isn't about wet hair. It's about the wet hair look. "The important thing is how you build products into the hair," we're told.
You want to look like something it would be easy to be, but without being that thing. This should be a metaphor, but for what?

48 comments:
Authenticity vs artifice, maybe?
Use carbonated water: evanescence and effervescence
The wet hair "look" is of a piece with the slicked oily hair look - both giving off a rather sleazy air. Yuk.
How quickly they forget the epitaph...
"THE WETHEAD IS DEAD"
I would read the article.
But if you watched fitness industry stuff for any amount of time the AI retard slop the NYTs puts out will probably just make you laugh.
It's a ferret look, not feral.
Brylcreem
The natural attraction is in the suggestion that you recently washed off the parasites and dried body fluids.
For men, it’s always been important to look good while not looking like you tried to look good. Apparent effortlessness is key. “Bed Head” is a style where shallow men get expensive haircuts and use expensive hair product to look like they just rolled out of bed. “Wet Hair” does not surprise me as something particularly new.
Don’tcha know about the new fashion, honey? All you need are looks and a whole lotta money.
The wet look that comes from heat, effort... is sexy as hell.
Swimming/showers... not really
From grooming products... seriously?
"Dry hair is for squids." - Jack Deth
The ability to sweat is our superpower as a species. As persistence hunters we are the apex predators on land.
We were so dominant as predators even killer whales are smart enough to leave us alone. They understand why sharkfin soup is a thing.
But in order to feminize society we have to mute and denigrate that which makes us great as a species.
NKP said...
The wet look that comes from heat, effort... is sexy as hell.
Swimming/showers... not really
From grooming products... seriously?
There is a reason why the wet hair is paired with the oiled skin. It is absolutely due to evolutionary pressure.
If a man was able to soak his hair with sweat and have that greased wet skin from running down prey that was a strong signal that he was a good mate.
Part of turning humans into sheep and cows is pushing a sedentary lifestyle that shames sweating.
Try Brylcream, Chollie - made with soothing lanolin....... and stay away from that Greasy Kid Stuff.
Everything old is new again.
This is reminding me of the 'inexplicable' Gatsby project.
There was a sentences about a certain peasant look.
"There was a rich man — not Gatsby — who tried to get the people in the houses around his house to accept having their roofs thatched with straw. He offered to pay their taxes for 5 years if they'd accept this imposition which would have allowed him to have a nice view of a faux-peasant village. They refused"
I can't find the original Gatsby project straw roof post.
I was going to say “old timey farmer” look.
My father's mother was born in 1889 in a thatch-roofed farmhouse that had been built in 1817. It was still there, and thatched, in the early 1960s.
I'm not sure if it's a wet look or not, but the new Supergirl has unkempt hair to go with her resting skank-face.
The temperature in my Los Angeles suburb is >92 degrees eacg day for this week and next; add in 60% humidity and my regular two and a half mile walk each morning--and I've got the "wet hair" look. Easy peasy.
In the early 1970s, Gillette introduced a men's hairspray called "The Dry Look," which it advertised as an alternative to oily or greasy hair-care products. Their slogan was "the wet head is dead."
"You want to look like something it would be easy to be, but without being that thing. This should be a metaphor, but for what?"
Being a poseur?
The fashion industry regularly valorizes the appearance of poverty, selling it at high prices.
Pomade Vendor: "I don't carry Dapper Dan, I carry Fop.
"Ulysses Everett McGill: "Well, I don't want Fop, goddamn it! I'm a Dapper Dan man!"
Pomade Vendor: "Watch your language, young feller, this is a public market. Now if you want Dapper Dan, I can order it for you, have it in a couple of weeks."
Ulysses Everett McGill: "Two weeks? That don't do me no good."
It hit 100 degrees at 7am this morning. My outside thermometer in the shade says 118 right now, and it's still going up for the next couple hours. We went out on the lake the other day and it was about 114F with very little wind. We usually park right in the middle of the lake and have lunch and play some Dominoes, but the still air was so hot we had to keep the boat trolling along for some airflow. We pulled up on a couple different beaches to swim and sometimes just jumped in mid-lake to cool off. The water was 90F. Our dog loves to swim, but, mid-lake she need to be dragged in, then she's thankful. Over 300 people have drowned in that lake, 110 just since 2007. A lot of them are still down there. I wouldn't mind ending up down there with them some day, but not yet. I love the Colorado River.
The wet look lasts about 3 minutes here.
Surfer. Enter water, paddle out and catch a few waves. You'll get the windblown and wet look together in one package.. Back in the hippie surfer days of the late 60's early 70's it worked gangbusters on the wahines in crocheted bikinis. It was a salty thing to do.
My pal until junior high used "Butch Cream" on his flat-top. Anyone else remember that product?
Today something called "butch cream" would have a slightly different market.
Hmm... I think I still have my dad's bottle of Vitalis from 1965 around here somewhere...
Apparently, the rumors of the death of the wethead were greatly exaggerated.
I think I'll stop drying my hair when I get out of the shower. I want that feral wet hair look.
Afro sheen.
I heard talk of the "wet rat look" in the long ago 1970s.
AI wants to call it the "slicked-back wet look," but that sounds more like the 1980s.
Two comments!
1. In 8th grade, back in 1979, my school had a 50s day. One kid, whose parents wouldn't let him use actual oil or grease to slick his hair back, used a bunch of conditioner instead on his wet hair and didn't rinse it out. When he first got to school, it looked just like "greaser" hair. But it dried by the end of the day, and he demanded that everyone feel his hair because it was SO SOFT.
2. A few years ago, "beach hair" was the thing - long, wavy hair that looked as if you'd been in and out of salt water all day, piecing out the curls and giving it, not a wet look, but a "wind-dried salt-encrusted" look. Turns out the product they invented to produce this look was basically diluted hairspray. It felt gross - but then, my hair DOES feel gross when I've gotten it wet in salt water and then it dries, so.
My current hairstyle is based on buzzing my head with a 12.5mm comb. It's my summer / swimmer cut. Zero maintenance other than the occasional shampoo. I'm all about the efficiency, bay-bee.
Wet or greasy? Both "looks" are stupid.
'....My pal until junior high used "Butch Cream" on his flat-top. Anyone else remember that product? ...'
I remember Butch Wax, but not Butch Cream.
Believe it or not, my barber tells me she still has a few guys sporting flat tops.
I've been using Alberto VO 5 for about 30 years.
Without it, I look like Doc Brown from Back to the Future.
Singing in the rain.
Here come old flat-top, he come grooving up slowly
He got Butch Wax hairstyle, he one holy roller
Brylcream a little dab ill do ya:
https://www.youtube.com/watch?v=o6F4GtyRfto&t=59s
It may have been Butch Wax.
Not to be confused with Butchers Wax. Not good for hair unless you are going with a Mohawk or the Ronnie Wood look.
A lady friend uses got2Bglued spiking wax. She looks like an anime character, but it fits her personality.
My hair is long and luxurious. Or so I’ve been told. Suave baby. It’s the answer.
A wet, feral feline appears distraught then shakes it off to recover their elite, wild status.
The most artfully arranged head-and-shoulders shot of a 'moisturized', sultry woman will never be mistaken for one who's just had her lights fucked-out.
Navigating life favors those who can fake it well, but Mother Nature Rules. Always.
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