July 25, 2026

"There’s something slightly feral about a wet look — it’s sexy, undone hair."

"I have folders of reference photos of River Phoenix and Johnny Depp in the ’90, along with old Hugo Boss and Calvin Klein campaigns."

From "Wet Hair Is Making Waves. Here’s How to Get the Look" (NYT gift link).

Here’s how to get the look... it would be funny if it's just get your hair wet. The headline is a little off. It says "wet hair," but the article isn't about wet hair. It's about the wet hair look. "The important thing is how you build products into the hair," we're told.

You want to look like something it would be easy to be, but without being that thing. This should be a metaphor, but for what?

48 comments:

WWPaulKlee said...

Authenticity vs artifice, maybe?

WWPaulKlee said...

Use carbonated water: evanescence and effervescence

Ice Nine said...

The wet hair "look" is of a piece with the slicked oily hair look - both giving off a rather sleazy air. Yuk.

Wince said...

How quickly they forget the epitaph...

"THE WETHEAD IS DEAD"

Achilles said...

I would read the article.

But if you watched fitness industry stuff for any amount of time the AI retard slop the NYTs puts out will probably just make you laugh.

Howard said...

It's a ferret look, not feral.

Howard said...

Brylcreem

bagoh20 said...

The natural attraction is in the suggestion that you recently washed off the parasites and dried body fluids.

tim maguire said...

For men, it’s always been important to look good while not looking like you tried to look good. Apparent effortlessness is key. “Bed Head” is a style where shallow men get expensive haircuts and use expensive hair product to look like they just rolled out of bed. “Wet Hair” does not surprise me as something particularly new.

Don’tcha know about the new fashion, honey? All you need are looks and a whole lotta money.

NKP said...

The wet look that comes from heat, effort... is sexy as hell.

Swimming/showers... not really

From grooming products... seriously?

loudogblog said...

"Dry hair is for squids." - Jack Deth

Achilles said...

The ability to sweat is our superpower as a species. As persistence hunters we are the apex predators on land.

We were so dominant as predators even killer whales are smart enough to leave us alone. They understand why sharkfin soup is a thing.

But in order to feminize society we have to mute and denigrate that which makes us great as a species.

Achilles said...

NKP said...

The wet look that comes from heat, effort... is sexy as hell.

Swimming/showers... not really

From grooming products... seriously?


There is a reason why the wet hair is paired with the oiled skin. It is absolutely due to evolutionary pressure.

If a man was able to soak his hair with sweat and have that greased wet skin from running down prey that was a strong signal that he was a good mate.

Part of turning humans into sheep and cows is pushing a sedentary lifestyle that shames sweating.

Aggie said...

Try Brylcream, Chollie - made with soothing lanolin....... and stay away from that Greasy Kid Stuff.

rcommal said...

Everything old is new again.

Lem Vibe Bandit said...

This is reminding me of the 'inexplicable' Gatsby project.
There was a sentences about a certain peasant look.

"There was a rich man — not Gatsby — who tried to get the people in the houses around his house to accept having their roofs thatched with straw. He offered to pay their taxes for 5 years if they'd accept this imposition which would have allowed him to have a nice view of a faux-peasant village. They refused"

I can't find the original Gatsby project straw roof post.

J L Oliver said...

I was going to say “old timey farmer” look.

Narr said...

My father's mother was born in 1889 in a thatch-roofed farmhouse that had been built in 1817. It was still there, and thatched, in the early 1960s.

I'm not sure if it's a wet look or not, but the new Supergirl has unkempt hair to go with her resting skank-face.

Skeptical Voter said...

The temperature in my Los Angeles suburb is >92 degrees eacg day for this week and next; add in 60% humidity and my regular two and a half mile walk each morning--and I've got the "wet hair" look. Easy peasy.

Ted said...

In the early 1970s, Gillette introduced a men's hairspray called "The Dry Look," which it advertised as an alternative to oily or greasy hair-care products. Their slogan was "the wet head is dead."

MadTownGuy said...

"You want to look like something it would be easy to be, but without being that thing. This should be a metaphor, but for what?"

Being a poseur?

Ampersand said...

The fashion industry regularly valorizes the appearance of poverty, selling it at high prices.

Howard said...

Pomade Vendor: "I don't carry Dapper Dan, I carry Fop.

"Ulysses Everett McGill: "Well, I don't want Fop, goddamn it! I'm a Dapper Dan man!"

Pomade Vendor: "Watch your language, young feller, this is a public market. Now if you want Dapper Dan, I can order it for you, have it in a couple of weeks."

Ulysses Everett McGill: "Two weeks? That don't do me no good."

bagoh20 said...

It hit 100 degrees at 7am this morning. My outside thermometer in the shade says 118 right now, and it's still going up for the next couple hours. We went out on the lake the other day and it was about 114F with very little wind. We usually park right in the middle of the lake and have lunch and play some Dominoes, but the still air was so hot we had to keep the boat trolling along for some airflow. We pulled up on a couple different beaches to swim and sometimes just jumped in mid-lake to cool off. The water was 90F. Our dog loves to swim, but, mid-lake she need to be dragged in, then she's thankful. Over 300 people have drowned in that lake, 110 just since 2007. A lot of them are still down there. I wouldn't mind ending up down there with them some day, but not yet. I love the Colorado River.

bagoh20 said...

The wet look lasts about 3 minutes here.

Heartless Aztec said...

Surfer. Enter water, paddle out and catch a few waves. You'll get the windblown and wet look together in one package.. Back in the hippie surfer days of the late 60's early 70's it worked gangbusters on the wahines in crocheted bikinis. It was a salty thing to do.

Narr said...

My pal until junior high used "Butch Cream" on his flat-top. Anyone else remember that product?

bagoh20 said...

Today something called "butch cream" would have a slightly different market.

Fred Drinkwater said...

Hmm... I think I still have my dad's bottle of Vitalis from 1965 around here somewhere...

Jaq said...

Apparently, the rumors of the death of the wethead were greatly exaggerated.

lonejustice said...

I think I'll stop drying my hair when I get out of the shower. I want that feral wet hair look.

Fritz said...

Afro sheen.

Lazarus said...

I heard talk of the "wet rat look" in the long ago 1970s.

AI wants to call it the "slicked-back wet look," but that sounds more like the 1980s.

Jamie said...

Two comments!

1. In 8th grade, back in 1979, my school had a 50s day. One kid, whose parents wouldn't let him use actual oil or grease to slick his hair back, used a bunch of conditioner instead on his wet hair and didn't rinse it out. When he first got to school, it looked just like "greaser" hair. But it dried by the end of the day, and he demanded that everyone feel his hair because it was SO SOFT.

2. A few years ago, "beach hair" was the thing - long, wavy hair that looked as if you'd been in and out of salt water all day, piecing out the curls and giving it, not a wet look, but a "wind-dried salt-encrusted" look. Turns out the product they invented to produce this look was basically diluted hairspray. It felt gross - but then, my hair DOES feel gross when I've gotten it wet in salt water and then it dries, so.

Fred Drinkwater said...

My current hairstyle is based on buzzing my head with a 12.5mm comb. It's my summer / swimmer cut. Zero maintenance other than the occasional shampoo. I'm all about the efficiency, bay-bee.

Quaestor said...

Wet or greasy? Both "looks" are stupid.

Aggie said...

'....My pal until junior high used "Butch Cream" on his flat-top. Anyone else remember that product? ...'

I remember Butch Wax, but not Butch Cream.

Aggie said...

Believe it or not, my barber tells me she still has a few guys sporting flat tops.

boatbuilder said...

I've been using Alberto VO 5 for about 30 years.

Without it, I look like Doc Brown from Back to the Future.

n.n said...

Singing in the rain.

Whiskeybum said...

Here come old flat-top, he come grooving up slowly
He got Butch Wax hairstyle, he one holy roller

RCOCEAN II said...

Brylcream a little dab ill do ya:

https://www.youtube.com/watch?v=o6F4GtyRfto&t=59s

Narr said...

It may have been Butch Wax.

boatbuilder said...

Not to be confused with Butchers Wax. Not good for hair unless you are going with a Mohawk or the Ronnie Wood look.

Fred Drinkwater said...

A lady friend uses got2Bglued spiking wax. She looks like an anime character, but it fits her personality.

donald said...

My hair is long and luxurious. Or so I’ve been told. Suave baby. It’s the answer.

n.n said...

A wet, feral feline appears distraught then shakes it off to recover their elite, wild status.

NKP said...

The most artfully arranged head-and-shoulders shot of a 'moisturized', sultry woman will never be mistaken for one who's just had her lights fucked-out.

Navigating life favors those who can fake it well, but Mother Nature Rules. Always.

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