"So when in middle school other kids began to tease and bully Evan, saying that his channel was 'cringe' and that he was too old to be playing with toys, Evan was taken aback...."

"He recalled that in middle school, haters in the comments called him 'spoiled,' and people told him things he had never considered before. His parents were 'taking advantage' of him, they said, or 'using you for money,' Evan told me. 'That definitely made me feel sad. Like, sad-angry.' He started telling his parents he didn’t want to review toys anymore and withdrew to his room....  'I had to really make a case to my parents,' he told me. 'It took them time to understand that I was growing up.'...  In middle school, when Evan had the impulse to post on Twitter that he was 'really sad,' his parents discouraged him. 'You don’t need to let the internet know all of your emotions,' he remembered them saying.... "

From "When a Child’s Life Becomes the Family Business/Evan Lee, better known as EvanTube, still had his baby teeth when he became an influencer. Now he’s ready to reflect on what that kind of exposure meant" (NYT).