Writes history professor Dylan Gottlieb, in "How Yuppies
Changed America" (NYT).
May 4, 2026
"So much of what we take for granted today — from our meritocratic rat race to our gentrified neighborhoods to our culture of overwork, fitness training and foodie obsession — was born in the yuppie-made 1980s...."
"After the Carter and Reagan administrations loosened the regulations governing Wall Street, finance began to generate a greater share of profits than manufacturing or services. Investment banks and law firms now shaped the fates of the corporations they had once served. As America hitched its fortunes to finance, those banks and firms began to chop up, spin off, merge, offshore or otherwise squeeze short-term value out of the nation’s legacy corporations. But to do it, they needed legions of employees to handle the grunt work: the proofreading, drafting and document review that kept the takeover machinery in motion.... Once they were hired, aspiring yuppies were expected to work more hours, often on smaller and less intellectually demanding piecework. They were also given less meaningful training, all for narrower chances of promotion to partner. As the professional world was beginning to diversify, it became an increasingly miserable place to work.... The exhausting meritocratic contest that furnished them with nice apartments and private-school tuitions had real psychic costs. Between the long hours and the constant pressure for upward mobility, few yuppies actually felt triumphant. They felt burned out.
Yuppies were the first class of young people to be drawn into the sweatshop of the meritocracy. Now is the time to rethink the bargain they made...."

106 comments:
That's right, the money changers have overrun all of the temples. This is why many believe that Trump is a second coming.
Environmentalism, DEIsm, immigration reform, redistributive change schemes, etc.
Which regulations they dont say, of course the inflation spike if the 70s probably had a little to do with it
The RAAT race.
Hey, history professor! How about a little introspection on how BIG ACADEMIA has proper rogered America.
That’s not how I remember it at all.
You work hard to earn a living and often it isn't fun.
And?
What do the communists at the NYT think is better?
Not working - not providing - not contributing... just sucking off the Biden era tit?
Of course the subprime crash was due to deliberate regulations mandating banks engaging in poor lending
Our history professor apparently never heard of the Roman Empire. And the Greeks before them and …
I can imagine the good professor's shock when he learned that the finance yuppies don't have any TAs to do their work for them.
Or the increase in taxes to fund all those government programs
How many law firms went from a collegial broad partnership to a steep pyramid controlled by a few of the partners at the top. My son was a tax lawyer in transaction advisory services at PWC. He had no interest in pulling the wagon toward the golden partnership. Without associates that are over investing time and driving toward a future partnership, the model starts to fall apart.
Howard rings the Tucker nut bell. The Jews!
Skip past the 12 Imam.
Academia is leading progressive prices and returns, hanging a noose on our [unPlanned] Posterity, and binding its meritocracy in class adornments. Even more than medical etc.
They engage in more debt that was a subtext of bonfire
Then we monetized the debt that led to more debauchment of the currency
Alternate theory - The Gen X baby bust made the idea the US could become a nation full of white collar drones plausible until the much larger Millennial generation followed the same path, resulting in an overproduction of people who feel entitled to clean air-conditioned workspaces at high salaries (a trend which will only be expanded by AI)
Now deindustrialization was a key element as we shifted manufacturing south and then east
The high productivity of the American worker is what made America great among nations. Little of that is due to "young urban professionals" because the gains were made by many people throughout the land streamlining processes, increasing output, solving bottlenecks. Of course, the elite journ-0-lism credentialed class thinks the elite finance class did the greater work.
Bless their tiny black heart.
No mention of Nixon ending the gold standard in 1971, puzzling. I guess it must have been that dastardly Carter and Reagan.
Meritocracy is a lot like Capitalism. It is not perfect has a lot of flaws but still 10 times better than anything to replace it.
Who is it selling the dream that people don't have to work hard to produce good outcomes?
Things are better when hobo college bums and trustifarians are in charge.
Count on the Times to follow the wrong trail
The music sucked
1980's - mom and pop businesses were still vibrant.
The modern age did bring massive conglomerates owned by people like Buffett and Romney = and they gobble each other and don't really provide much. Looking for the big stock holder/hedge fund manager pay off. Big box stores often failed under that model.
Meritocracy is a lot like Capitalism
Yes both simply describe what is, what happens among people naturally: people barter and trade for what they need but can't do themselves and the best rise to the top. They are two lovely words that describe the natural state of man.
This is in contrast to made up systems like "socialism" or "DEI" or "Communism" that do not naturally occur but are the product of lazy men who want others to do all the work, or evil men who want to discriminate on the basis of skin color but disguise it as a "helping hand."
Let's not lose sight of the big picture. The most important economic macro-event of the past 200 years in America is the Boomers demanding and getting more government services than they were willing to pay for along the way. The debt burden shifted from the Boomers to their children and grandchildren is by far the most material shift in wealth we've seen. Everywhere you look, the Boomers tried to saddle their posterity with payments and debt. They successfully saddled them with non-dischargeable student loan debt, and they tried (but failed) to saddle them with health insurance premiums under Obama care.
The Boomers were the single richest generation in the history of the planet, but they still refused to live within their means.
My solution: the administratively bloated universities take the haircut to help discharge the student loan debt, and resolve the student loan scam.
I can't really argue with any of that, though just blaming Reagan would be missing the underlying trends. When you're at a high point, as "the nation's legacy corporations" were in the 1960s, it takes a lot of smarts and drive not to go down from there.
Pretending to NOT understand that Meritocracy and Capitalism are the natural outgrowth of societies that use money to represent value is something only the overeducated and completely ignorant do. Is it true that they don't understand currency as a representative system? You be the judge.
Bullshit
There is no need to debate a false binary choice between an absolutely 100% perfect meritocracy that doesn't exist, and workplace discrimination based on immutable characteristics. The choice facing companies is whether to act in ways that move them closer to meritocracy or in ways that move them away from it.
Blaming the Boomers.. ugh.
The democrat party insisted on massive government programs to solve every problem. We still have fraud Bernie screaming for Single Payer. Our debt is mostly due to insider grift, fraud, waste, abuse, and really bad ideas from central planning democrat socialists.
Look 👀 around you. Local hardware stores, owned and operated by the guy you went to high school with, are rare as hen’s teeth. Locally owned auto parts stores basically do not exist. Tire shops locally owned are hard to find. It used to be that you could open up a sub shop and make a living, maybe, but now there is Subway and Jersey Mike’s, I could go on for quite a while, but the working class yeomen have been largely reduced to serfs, but instead of paying rent for a plot of land to a local “noble,” you are paying interest to bankers.
Those with access to capital are just hoovering up what used to be available, respectable work you could build a life on. I spent my life designing software systems that greatly reduced the number of skilled workers required to run an enterprise. It was interesting as hell, but only once did we get kicked out of a country for destroying work, it was a Caribbean island.
Our generation fucked over the next one, and let’s not forget Joe Biden’s role in ramrodding through “bankruptcy reform,” which made student loans all but impossible to discharge. The banks gave his son a job as VP fresh out of college, and we know from the laptop that half his paycheck went to “The Big Guy.”
There is plenty of blame to go around, Trump’s wars come to mind, but I don’t blame young people for questioning the legitimacy of our current economic and political systems.
Mike Wolf - Exactly.
Capitalism is simply non-coerced commerce.
Communism and Socialism - 100% coercion.
Israel has single payer, and free college, and who subsidizes it?
The parents of those Boomers and Xers, though, gladly and gratefully went to work for those "legacy corporations" and "busted their humps" for them. Xers and Boomers came with different expectations and wanted something different or something more. They wanted to be big players, masters of the universe, not "corporate drones." The fitness and food obsessions were easy to gratify if you had the money and could give your life meaning -- or at least keep you from looking for meaning. The trend towards deindustrialization went along with the yuppie phenomenon, but the connections and causation would take time to sort out.
That’s not how I remember it at all.
Me either. Professor Revisionist must have just caught The Big Short on his westbound flight then backdated it to Charlie Sheen’s Wall Street. Of course none of these Loathe Finance Fellowship grifters place an ounce of blame on the craptacular government regulatory requirements that light the fuze for problems. Barney Frank is the evilest Bond Villain in all of finance but i stead he’s the patron saint of government regulation…
Norway is very Socialist. Government health care all the things.
It works OK - for one reason.
Guess what that reason is?
oh yeah - Honesty. A huge lack of USA style fraud.
UK and Canada use Single Payer Government forced heath care. It's generally terrible, esp if you are actually sick.
Long wait lines and other gov coerced nightmares.
This sounds like the single-worker-household thing: yearning for an era that only existed in all of human history for maybe a couple of decades. What was so intellectually stimulating about farming or making nails? Or are people now just so much more intelligent than our forebears?
(Hint: no. Probably the opposite.)
Franchising. Hardware stores are under a corporate umbrella but aren't necessarily owned by the corporation. Home Depot and Lowes are corporate owned. True Value and Ace are franchised and locally owned. AutoZone is corporate. NAPA is a mix of corporate and locally owned.
I wonder how much this writer actually ventured out into the real world before examining this microcosm and projecting it outward to represent totality.
He doesnt understsnd capitalism so he teaches about it
Bernie Sanders also hates Israel... so his left-wing craptastic fraud and grift and bad ideas, suddenly look appealing to the Tucker crowd.
April ignorant of North Sea oil funding Norway wealth because the government owns 2/3 of the reserves instead of giving it to Exxon Mobil Chevron
Remove trust and honesty - and you get Tim Walz, Biden, Mamdamni, The idiot mayor of Seattle,... Elizabeth Warren, Bernie Sanders - the biggest fraud of all.
They are all economic morons, and pocket lining grifters.
Like nearly every period in modern history, it was better than what proceeded it. I remember very distinctly that the Yuppy class was quite enamored with itself, and was living the highlife in many ways that were unprecedented. The 70's had ended with a malaise of impending American decline and unemployment. The 80's was a response to that of extravagant spending and materialism. The professional class wanted that and embraced it. Of course business exploited that, because the the business people themselves running things wanted the lifestyle. Then personal computing hit the world and sustained it even more, and we have never looked back.
Israel has forced service and who does it?
He doesnt understsnd capitalism so he teaches about it
Exactly
Howard - yes and good for Norway. Howard - someone has to be paid for getting the crude out of the ground.
You forget to mention that Norway's taxes are very high in order to pay for their massive government funded programs.
Again - it works better in a small nation - WITHOUT Bernie Sander's/Walzian USA-style fraud, lies and pocket lining.
oh yeah - Honesty. A huge lack of USA style fraud.
Their sovereign wealth fund built on their massive oil reserves helps as well.
The gold standard is a nostalgic pine for a time what never existed. There were periods of price stability sure but also periods of crises, devaluations, defaults gold bugs don’t recall. A gold standard can be cheated just as easily as with its absence. A promise of 1k/oz can easily be declared 1.1k/oz when the powers declare it necessary. Gold isn’t really correlated to prices of other goods, which is what it’s intended to stabilize…and a bunch of other reasons I forget…
…but I’m all for eliminating the dual mandate, reducing the demands to stimulate via policy because not enough people have jobs atm…
Sweden and Denmark have similar economies and levels of good governance, and no oil, so the oil thing is just icing on the cake.
One year I visited Sweden and we did a parliamentary tour in Stockholm and got an overview of how their system works. Swedes are very even keeled. If they have great social services, they pay for them with very large taxes, on everyone. OTOH, housing is a clusterfuck. You get put on a years long waitlist while other people continually sublet their homes and apartments. They really need to build more.
It may have always been a thing, but have you noticed how much everybody talks today about how bad things are? It's relentless. Virtually every politician's message is that things are terrible and it's the other guy's fault. Very little talk of what is good, and what's working. That's not just the zeitgeist. A lot of things simply do not work well anymore, most glaringly government. We expect things not to work. We expect to be treated badly, for things to take forever, and for the process to make no sense. I think the underlying reason is a lack of meritocracy, and a mindless tolerance of bad performance and bad attitude resulting from too much lawyering and litigious resolution of conflict where the bad performer gets paid a settlement for doing bad things, leaving the rest of us to just to suck it up.
As I recall, yuppies were the older boomers born from ~ '46-'54. They wore their stressed out overtime ambition like a crown. Then they invented Total Quality Management and Mission Statements to paper over their management failures. Most of the tech boom came from the younger boomers born after 1955.
Sweden was a high trust society before they let in a big chunk of 3rd world anarchists. I used to tell my Swedish acquaintances, I worked there quite a bit between 2000 and 2013, that a tiny minority was responsible for all the crime in America (repeat offenders) and they laughed (or said I was racist). But then they did an experiment that sadly proved me right. Now about 90% of all rape and assault in Sweden is caused by immigrant muslims. And now THAT change has skewed THEIR street crime statistics to more or less match ours.
have you noticed how much everybody talks today about how bad things are? It's relentless
There are two candidates selling optimism right now and doing well with it: Steve Hilton and Spencer Pratt. Two non-politicians leading (not by much) the field of same old same old commies and hangers on. Is their optimism their strongest point? Could be.
I was not a Yuppy, and didn't know any. I saw them all over TV, but for most of the rest of us it was life as usual. Get a job, work hard. Get a better job, or make one for yourself. It worked just fine for those who could avoid the pitfalls of easy money, toxic relationships, and drugs. I actually didn't avoid any of those, but I made sure they didn't take hold for long.
I'd say Sweden's biggest ethnic problem are Gypsy's. They're everywhere and are a drain on society. My girlfriend visited her mom in Stockholm this winter and said that the government had purged Stockholm of all the homeless and vagrants we saw on our previous trips. She's also a shitlib so her reporting may not be accurate :)
Interesting. I just googled home ownership between 1950 and now and it shows that it has remained high through the 2000s to now at roughly 2/3 of the population. So maybe things aren't as bad as they are crapped up to be.
Can businesses ever run a true meritocracy? Can anything ever be truly 100% meritocratic? Probably not. But it's an ideal to strive for, and people and organizations need ideals to strive for. Has America always lived up to the ideals expressed in the Declaration of Independence, the Constitution, or the Bill of Rights? No, but it's a set of ideals people can return to, a north star. Shoot for the middle and you won't even get that.
It's always someone else's fault - and now we have radicalized groomed REDDIT leftists murdering people for that belief.
But don't ever blame the lying idiots on the King and Queen LEFT.
I think Yuppies were always someone else. I didn't know any yuppies, either.
Leo Strauss on John Locke: the joyless quest for joy.
The definition of meritocracy is based 100% on a set of metrics or bogies that a particular business is tracking for performance. It's not always high quality or best customer service or most creative and inventive ideas.
The engineering consultancies that I worked for starting in the mid-1980s who were dominated by hippies turned yuppies
Look what they did to those poor Boomers.
Of course, a large driver was that late Boomers "had" to go to college, even in the crap economy of the 1970s because the non-college mfr jobs were moving offshore.
The Go-Go of the 1980s was when finally there was morning in America as the failed Zwangwirtschraft (compulsory economy) imposed by the New Deal and the War was transformed. The intervention and regulatory strangulation was about to cause those in power to lose their phoney baloney jobs. Doesn't hurt that the change spurred income growth for the top 10% after the were left out of the 1950-1973 growth of income for the bottom 90% [which has been flat ever since, except for a slight pop in the early first Trump admin]
I'm impressed by how much non-fiction continuously misses the mark on predicting the future. The most important developments and changes seem to be missed while some other ones are given great future relevance only to disappear into the dustbin. So many books that came out in the 70s and 80's just sound silly now. Same with the 90's. Writers need to write. Getting it correct in the end is not really going to get you much in the here and now.
Likely also that economies take on more and more debt as the boomers who dominate voting will never have to pay it off, adding to the burden on the young.
Quickly becomes an unstoppable positive feedback loop if action not taken early.
"So maybe things aren't as bad as they are crapped up to be."
That kind of talk will get you get you nothing but peace. Nobody wants that. Anger is all the rage these days.
That's interesting, Lloyd. I'm an extremely joyful person and I have always found that Joy is an emergent property of doing the work and focusing on the task at hand getting into a flow State matter what you're doing, if it's shoveling shit or swimming through a spring-fed pond on a summer's day with eagles flying around. This brings up the best graffiti ever on the approach to an underpass leading from UCSB to Isla Vista:
"THOUGH logic-choppers rule the town,
And every man and maid and boy
Has marked a distant object down,
An aimless joy is a pure joy,'
Or so did Tom O'Roughley say
That saw the surges running by.
"And wisdom is a butterfly
And not a gloomy bird of prey." -Yeats
Reminds me of a story (what doesn’t) -
Mid-80s - leaving the Chestnut Street Bar and Grill in SFO’s Marina District, late one pleasant evening - a not-ancient lady wheeling a shopping card full of gear down the sidewalk.
She pulls an old black desktop rotary phone out of her stash and hurls it another guy coming out of the bar and yells, “WHY DON’T YOU CALL ME SOMETIME, YOU FUCKIN’ YUPPIE !!!”
And the beat goes on…
NYTimes trying to sell momdami’s communism.
Can businesses ever run a true meritocracy? Can anything ever be truly 100% meritocratic? Probably not
I like this question and will blurt out the same response I gave as an undergrad- We don’t know what the elements of merit are or what their weights should be…
"As America hitched its fortunes to finance, those banks and firms began to chop up, spin off, merge, offshore or otherwise squeeze short-term value out of the nation’s legacy corporations. "
All with the approval of our bought-off, killer-clown politicians. Clinton and the Republicans couldn't agree on much, but they did agree on "Bank Reform" which led to the 2008 crash. And of course, Bush-McCain-Democrats all agreed to bail-out the banksters. They were "Too big to fail".
I know merit when I see it, and I weight it heavily. I'm smitten at the very first hints of it.
One good thing that has happened in the last 35 years, is people at work have stopped working hard for the sake of working hard. It really was amazing to start work in the late 80s and see all these over 40 types working 12 hour days at the office - and being proud of it. They really weren't going anywhere, and any promotion brought in a minimal amount. But they just loved the corporation.
And they found out that loyalty went one way.
You must remember that in the end, there is no reward.
You can reduce your punishments, but never to zero.
Suppies sounds better - senior urban professionals.
I love when people write for themselves and don't care if anyone knows what their cryptic sentences relate to. I think that's the best way comment. just do it for you.
Yeah, no one had ever worked hard before 1980.
Now we have The Biden era- Bernie Sanders, Elizabeth Warren, Walzian Model:
X
@JoshuaLisec
"I went to Springfield’s Walmart yesterday. Haitians with carts piled 1.5X full, flowing with meats, fish, gourmet entrees, soft drinks (milk & honey?). Young, working age.
Meanwhile old underclass whites with a basket of 2, 3, 5 items.
Starkest contrast. I couldn’t believe it."
I can bleive it. Not found in the NYT.
Also not found in the NYT - and discussion of how Elizabeth Warren(D) is responsible for Spirit Airlines employees losing their jobs.
I did used to kind of loathe Yuppies and I did know a few of them, although not closely (I spent most of the '80s in undergrad and grad school. . ..well, okay, all of it). And I still don't know what to make of it. A lot, and maybe the bulk, of it was a creation of the media, IMO.
Yuppies were the first DINKS (Double Income No Kids) and proud of it. As they were at the top of the income chain, it became an aspirational lifestyle.
As Milton Friedman pointed out it is Money Changers versus Deep State. So choose.
As said above, "bullshit."
Patrick Bateman wasn't real.
"Sweden and Denmark have similar economies and levels of good governance, and no oil, so the oil thing is just icing on the cake."
Until recently, what was Sweden full of?
Proof that one doesn’t need a 3-digit IQ to be a history professor. Or any other non-STEM field.
The author is a history professor at Bentley University, which I had never heard of. So he is an academic trying to raise his profile, and presumably leverage this into a better gig at a better school.
The author is a history professor at Bentley University, which I had never heard of. So he is an academic trying to raise his profile, and presumably leverage this into a better gig at a better school.
"Meritocracy" in business isn't merit. It's a guess as to whether this guy will make me more money. As Roger Sterling said, "so much of this business boils down to I Don't Like That Guy." Why don't you like him? Because you think he won't make you money. You probably can't quantify it - even if he has past performance, it's no guarantee of success in the new position. Some businesses guess right, some guess wrong. Over time, the ones that are left are the ones who guessed correctly. CC, JSM
As one of the original yuppies, I can attest to the hard work and burnout.
But my I don't think that we worked any harder than our parents. And I think we got to spend more quality time with our families.
Also--societal developments are not always the result of oligarchic conspiracies.
The professional Boomers deployed lots of rhetorical devices to politically police their own generation. Yuppies, selling out, things like that. Easier when there were only 3 tv networks and four newspapers.
He is not wrong about finance and the legal profession, the consultancies and white shoe firms use people up on 60 hr weeks and depend on promises of partnerships in the future but many fall out early. This does lead to the urban loft lifestyle due to having little time away from work. But this is voluntary, they don’t have to work for these people.
Goldenpause--Bentley is a very highly ranked school.
Bentley University is a top-ranked business-focused institution, notably ranked #1 in Regional Universities North by U.S. News & World Report 2026. It is highly regarded for career preparation, with The Princeton Review ranking it #1 for career services, and it frequently ranks among the top schools for graduate salary potential.
Key Rankings & Reputation
Wall Street Journal 2025: Ranked #12 in the U.S., highlighting strong student outcomes and job placement.
Niche 2026: Ranked #4 of 805 for Best Colleges for Accounting and Finance in America and #71 of 1,215 for Best Colleges for Business in America.
Financial Times: Ranked the Master of Science in Finance program #1 in the U.S..
Google AI
And it is exciting to work on major projects with deadlines and on mergers that are in the news. Some young people want to be players in big things, and if you are successful there are high rewards. That why people are drawn into startups, is startup culture and Silicon Valley ops too meritocratic?
Dude needs to review his DeToqueville. The frenchy wrote about us better than he did. Same subject.
Part of the deal was you could make a boatload of money early in life then go do something else. It created opportunity. You didn’t see lots of gray hair at a trading desk.
The suburban Bs- Babson, Bentley, Bryant historically offered undergraduate business degrees for people who didn’t want to do undergrad economics then work for three years then get an mba. I’m one of them. (My SO has an MST from Bentley, btw…) the undergrads take lots of liberal arts. Not surprising there’s a history prof. Think of the la profs at these schools as respected as the finance and econ profs at la schools…
If only everyone had done everything differently, life would be so much better. Yawn.
silly me. I remember the complaints about workaholics back in the fifties. How does the song go: We didn't start the fire.
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