"The atmosphere of Twitter has lately gone from one of a decaying dinner party... to that of a bar where the bartender has to eject the last swaying patrons."

"Threads, by contrast, was bright and new, like high school on the first day of class. Meta seemed to have encouraged celebrities and influencers to pre-stock the feed with aggressively enthusiastic posts. Users entered into the midst of a raucous party.... It is currently impossible to see posts solely from followed accounts.... As a result, much of what I see on Threads is the kind of banal celebrity and brand self-promotion that I tried to avoid on Twitter—posts from Chris Hemsworth and Ellen DeGeneres, Spotify asking fans for their favorite playlists, and suggestions to follow Kardashians.... What once made Twitter successful was its steadfast commitment to real-time information. It was a free-for-all shout fest of journalists, newsmakers, and creators, and anyone else could join the din on a relatively equal footing. Adam Mosseri, the head of Instagram, posted on Threads that the app would not 'encourage' news, as Twitter once did.... Threads, he went on, is 'a less angry place for conversations.'... So far, no one seems to know quite what to post on Threads, though the dominant tone is anodyne and sincere...."

Writes Kyle Chayka in "Meta’s Threads Is More of the Same Social Networking/Much of what’s on the new social network is the kind of banal celebrity and brand self-promotion that users have tried to avoid on Twitter" (The New Yorker).