Writes Farhad Manjoo in "Tucker Carlson on Twitter Could Work Awfully Well" (NYT).
May 12, 2023
"It’s not unreasonable to think Carlson’s Twitter move could work awfully well. It could also further tweak the meaning of 'show.'"
"That word once described the thing you saw on TV as you sat on your sofa. Now it means podcasts and YouTube series and Twitch livestreams. But what is a show by cable’s formerly biggest star on a site that was once known strictly as a place for microblogging? It could be a long video posted every day; it could be short clips posted all the time; it could be something like a Twitter Space, an interactive conversation with fans; it could be some new format entirely.... Carlson’s Fox News show attracted an audience of about 3.3 million viewers per night last year.... [H]is Twitter video sent out this week to announce the new show... has been viewed more than 25 million times.... [If] Carlson charges his fans $5 a month; he’d need only about 330,000 subscribers — about a tenth of his average nightly TV viewership — to match his earnings at Fox.... Carlson could very well become Twitter’s... such superstar.... Carlson on Twitter could be more popular, more pernicious and more powerful than ever before. Yikes."
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15 comments:
'Yikes.'
Fuck you too, sweetie...
330000 subscribers might be lucrative, but it would mean the end of Tucker's national influence, Fingers crossed.
Not sure I think that Tucker's audience is the online subscription for videos you watch on your phone type ... but writing articles about it will get clicks.
Life at the loveranch without goes on in the way it has for ages, without Tucker. I'll check on his opinions from time to time, as long as the checking remains cheap and easy.
Maybe I'll just let the Prof and you people be my Tucker Watchers.
Farhad has confused what Tucker Carlson might gross with what he might net. For starters, he may need assistants or producers and whatever platform he is on may want a cut.
Carlson has many options to choose from. Murdoch has only one. It will be interesting.
Writes Farhad Manjoo in "Tucker Carlson on Twitter Could Work Awfully Well" (NYT)
Any interesting, unrestrained, unencumbered truth teller would work well on Twitter.
1) Carlson will probably get advertisers on Twitter. Assuming he gets the eyeballs.
2) carlson will own his shows. Another revenue stream.
3) I don't think tucker cares about making "the same as he did at Fox". He's already rich. He inherited a lot of money.
4) $20 million, is 200,000 people playing $100/year. I think Carlson could get that.
Left Bank of the Charles: "Farhad has confused what Tucker Carlson might gross with what he might net. For starters, he may need assistants or producers and whatever platform he is on may want a cut."
LOL
Thanks for that deep insight. Almost Dumb Lefty Mark level "strategizin'".
Love the use of "awfully well" - sounds like something from the 1950s. "Gee Beaver, I think that went awfully well."
The thing about Carlson is that he doesn't need the money. That is something a lot of his detractors forget, including a couple of them above. That not needing the money frees him to be more creative in getting his message out, if that is something he wants to do.
Statista on the size of twitter ...
As of the second quarter of 2022, Twitter had 237.8 million monetizable daily active users (mDAU), indicating steady growth in users in recent years. Although the micro-blogging platform is popular, its audience size does not compare with social media giants such as Facebook, YouTube, and WhatsApp – all of which have over 2 billion monthly active users. Twitter finds popularity amongst those aged 25 to 34 years, with this age group accounting for 38.5 percent of the social platform’s worldwide user base in 2021. Additionally, men made up 56.4 percent of Twitter’s audience.
Statista
Plenty of room for growth.
I'm curious as to what he'll do next, and I'm willing to pay for it or donate money, just as I do now for various others that I listen to or read every day.
I haven't heard Howard Stern's dulcet tones in my car for years and years, and from all reports Howard isn't jobless and starving. Here's to a rollicking good time for Tucker Carlson, and to his leaping into another pit of the new media. I, for one, applaud the novel technologies that have already made it easier for me to avoid listening to so many other voices, too.
Blogger readering said...
330000 subscribers might be lucrative, but it would mean the end of Tucker's national influence, Fingers crossed.
Another brilliant comment for you-know-who. Do you know how many people have watched Tucker's videos? More than 100 million. I finally joined Twitter even. And I'm 85.
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