March 30, 2023
"When we realized how many needs were going unmet in the category, we saw this as a timely opportunity to put people’s needs front and center in our stories, creating another chapter of DownThereCare."
Said FCB Chicago chief creative officer Andrés Ordóñez, quoted in "Cottonelle Gets Personal—and Funny—About 'Down There Care'/No cuddly mascots appear in comedic campaign by FCB Chicago" (AdWeek).
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24 comments:
That was weird. If the point of an ad is to create a lingering memory of the name of the company, I don't think it's effective.
"Hey, it's the 3rd anniversary of the great toilet paper panic of 2020. What can we do to commemorate it?
Yeah, I hardly watch TV but that whole Charmin cartoon bear thing just gives me the creeps, whereas this new approach is just alternatively stupid.
The oyster bar thing is pretty funny but do we really need a refresher course in what toilet paper is used for?
Didn't like the ad at all:
Why have a white pajama boy who's trying to look like a member of Hells Angels desecrating the flesh of a back woman?
Raw oysters aren't dry, are they? And "soft" doesn't ameliorate dry.
Elevating toilet seems like an incongruous rip-off (homage?) to the classic SNL Colon Blow parody ad.
What does an elevated toilet mean except except putting the toilet paper dispenser out of arm's reach?
I didn't identify with anything in that ad -- and I even got a hemorrhoid yesterday!
Only savages use bog roll.
Idiocracy wasn't meant to be a documentary..........and yet, here we are.
How did humanity manage to survive without tp? A world without tp would have different sensibilities, different styles of interaction, different taboos, and a different set of things you weren't supposed to notice.
Diversity and cotton have a long and sordid history. Good luck, Cottonelle.
Jeez, the bears wiggling their asses were bad enough.
My mom was a pious southern Baptist woman. She died when I was 16 and she was 46, back in the mid-1960s. Whenever I see something like this I try to imagine what her reaction would be. Heh.
Nothing is shocking or in poor taste anymore I guess.
That's a good product but the ad is ridiculous.
Cottonnelle is awesome
tough but tender
no soldiers left behind
(This is probably why I don't write ad copy -- I'd get in a brawl with veterans groups).
"Are you saying our soldiers are shitty?"
"No! I'm saying they are like toilet paper that doesn't fall apart!"
And I'd still get fired.
It's hard writing toilet paper ad copy.
That's why that damn Charmin non-squeezer was on TV for decades.
Yeah, yeah, Charmin is soft. Everybody knows Charmin is soft. But is it tough? Can it hold together when you really need that toilet paper to do its job?
You Charmin people are snowflakes and I'm not afraid to say it.
That's my ad copy, go negative on the Charmin softness.
Too soft! Weak! Very weak! Falls apart under stress!
Wait, I got it.
Goldilocks!
Narrator: "Goldilocks went to buy some toilet paper. But what toilet paper should she buy? The first toilet paper she tried was too hard."
Scene: Gas station bathroom. Goldilocks is behind the door of the bathroom stall.
Goldilocks (O.S.) "Ahhhhhhhhhhhhhhh!"
Narrator: "And the next toilet paper was too soft, and fell apart."
Scene: Bathroom in a beautiful mansion. Goldilocks is behind the bathroom door.
Goldilocks (O.S.) "Oh, this toilet paper is so soft, so wonderful. Oh my God! Where did it go?! I'm missing some toilet paper. Oh no. Now I have to...dig for it."
Narrator: "But then Goldilocks discovered Cottonelle. Soft as a sweet cloud, and strong as Ric Flair."
Ric Flair holds Goldilocks in his arms. She rubs his big arm muscle.
Goldilocks: "You're so sweet to me, Ric. Sweet and strong. Just like my favorite toilet paper."
Ric Flair: "Wooooo!"
Is he basically saying that sometimes he gets pounded too hard "down there"?
Still not as annoying as all those ads for Manscape on YouTube.
Now that's an ad that everyone can relate to. Hairbag stylist in need of a grooming himself conjuring up images of razor-sharp oyster shells on his asshole - what fun! At diversity, too! Foote Cone Belding used to be a creative agency - what happened?
Funny!! My wife refuses to use the toilet paper I buy.
I think she woman-splained-it to me once. I couldn't make sense of it.
Goldilocks
Yes, Goldilocks, less Goldi. Three bears: mama bear, papa bear, and baby bear make a good, diversity-neutral ad for a quality toilet tissue.
t do we really need a refresher course in what toilet paper is used for?
After a motel stay, that had an add on bidet attachment, I got one for home. I like it very much. Saving on TP. All for only $150.
As an aside, I just got home from a 3 night motel stay for business.
I miss my Sleep Number split King mechanical bed.
Heated bathroom floor
And now, the bidet.
It is getting harder to leave home overnight.
Where's the evidence this shit sells more Cottonelle?
How did humanity manage to survive without tp?
it's called leaves, dude
get out in the woods, brother, and you will answer the hard questions yourself
So (one supposes) the guy is meant to be rough and tough. He's in a gritty business covered in leather and has "society be damned" hair.
Wow! Even HE needs soft TP.
Except he is a giggling gnome.
Swing and a miss.
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