December 6, 2021

"There are four main goals for TikTok’s algorithm: 用户价值, 用户价值 (长期), 作者价值, and 平台价值, which the company translates as 'user value,' 'long-term user value,' 'creator value,' and 'platform value....'"

"The document, headed 'TikTok Algo 100'... offers a new level of detail about the dominant video app, providing a revealing glimpse both of the app’s mathematical core and insight into the company’s understanding of human nature — our tendencies toward boredom, our sensitivity to cultural cues — that help explain why it’s so hard to put down.... It succeeded where other short videos apps failed in part because it makes creation so easy, giving users background music to dance to or memes to enact, rather than forcing them to fill dead air. And for many users, who consume without creating, the app is shockingly good at reading your preferences and steering you to one of its many 'sides,' whether you’re interested in socialism or Excel tips or sex, conservative politics or a specific celebrity. It’s astonishingly good at revealing people’s desires even to themselves.... The app wants to keep you there as long as possible. The experience is sometimes described as an addiction, though it also recalls a frequent criticism of pop culture. The playwright David Mamet, writing scornfully in 1998 about 'pseudoart,' observed that 'people are drawn to summer movies because they are not satisfying, and so they offer opportunities to repeat the compulsion.'"

From "How TikTok Reads Your Mind/It’s the most successful video app in the world. Our columnist has obtained an internal company document that offers a new level of detail about how the algorithm works" by Ben Smith (NYT).

This article downplays the importance of ownership by a Chinese company (ByteDance): 
Many, many other products, from social networks to banks and credit cards, collect more precise data on their users. If foreign security services wanted that data, they could probably find a way to buy it from the shadowy industry of data brokers. 
“Freaking out about surveillance or censorship by TikTok is a distraction from the fact that these issues are so much bigger than any specific company or its Chinese ownership,” said Samm Sacks, a cybersecurity policy fellow at the research organization New America. “Even if TikTok were American-owned, there is no law or regulation that prevents Beijing from buying its data on the open data broker market.”

What I'm most interested in here is whatever David Mamet wrote back in 1998 about pseudoart. The NYT had a link, and it went to an Amazon page for a book, "Three Uses of the Knife: On the Nature and Purpose of Drama" (which I'll make an Amazon Associates link that works for me).

Here's the context of the quote you see above:

True art is as deep and convoluted and various as the minds and souls of the human beings who create it. We may return to the pseudoart again and again, like the compulsive eater or gambler, hoping that next time our choice will be correct. But the purpose of compulsion is not a search for peace; it’s an enforced strengthening of the compulsion itself. (People are drawn to summer movies because they are not satisfying—and so they offer opportunities to repeat the compulsion.)...

The film car chase and even the cry “there is too much violence in the films” reveal this: art, the organic medium for arbitration between the conscious and subconscious, has been pressed into service of the compulsion mechanism itself. Art, no longer the province of the artist, has become the tool of the entrepreneur—which is to say, the tool of the conscious mind. The conscious mind asks, “What is art good for?” and responds, “It is good for pleasing people.”...

Artists don’t wonder, “What is it good for?” They aren’t driven to “create art,” or to “help people,” or to “make money.” They are driven to lessen the burden of the unbearable disparity between their conscious and unconscious minds, and so to achieve peace....

The artist has to undergo the same hero struggles as the protagonist. If you’re sitting in the writers’ building on the Fox lot and getting paid $200,000 a week, you know that you’d better stop daydreaming and start coming up with Benji: The Return

But if you’re sitting all by yourself in the coffee shop, smoking that cigarette, you’re much freer to follow your own bizarre, troubling thoughts. Because all of your thoughts, at bottom, are bizarre and troubling. (If they weren’t, not only wouldn’t we go to the theater, we wouldn’t dream.) So there you sit in the coffee shop, talking to yourself. “Oh my God, is this the real thing? Has someone thought of this before? Am I insane? Is anybody going to like it?” 

27 comments:

rhhardin said...

We may return to the pseudoart again and again

Any mental analysis with "We" in it is crap. The author lacks the insight to say "I" and fixes it by universalizing, indeed "I" might seem wrong to him. Just substitute "I" back for "We" when you read it.

rehajm said...

Film studios don’t want to risk capital on artists. What if it’s crap? they worry…

They worry this because most of the shit artists crank out is crap.

So they make the comic book movies and translate them into mandarin. Over and over.

rehajm said...

Is a random wes anderson film more art than a marvel? The twee and the camp are fun like a car chase but nothing more, I’d reckon…

David Begley said...

David Mamet on artists, “They are driven to lessen the burden of the unbearable disparity between their conscious and unconscious minds, and so to achieve peace....”

When I was writing my “Frankenstein, Part II” it was an absolute compulsion. I’d never experienced anything like it. And my best ideas came to me early in the morning.

BTW, Mamet wrote a very good book about how and why he became a conservative.

rehajm said...

Too much praise goes to important movies, which today means the 20th apocalypse movie as allegory and the goal to help democrats pass multi trillion dollar climate initiatives.

Oscar worthy they are…

…at least they stopped making the movies that tried to make Hillary more politically palatable…

Jaq said...

These are the kinds of posts that keep me coming back to your wonderful blog. I just wrote a four paragraph reply, and realized it was a good start on a short story, and so cut and pasted it over to Scrivener, maybe I will work on it when I go to the coffee shop in a few minutes. Maybe somebody will like it! Maybe I am just insane.

I am up to three stories, if I finish this one, and two of them will have their genesis in posts on this blog. I guess the third one was inspired by Murakami's book of short stories, which I came across here. Anyway, thanks.

Ann Althouse said...

"These are the kinds of posts that keep me coming back to your wonderful blog. I just wrote a four paragraph reply, and realized it was a good start on a short story, and so cut and pasted it over to Scrivener, maybe I will work on it when I go to the coffee shop in a few minutes. Maybe somebody will like it! Maybe I am just insane."

Ha ha. That's what's so great about Mamet. He made us all feel That's me! I am the artist in the café smoking, trying to find peace with the crazy ideas in my head and getting there with art!

Lurker21 said...

Please, no 用户价值, 用户价值 (长期), 作者价值, 平台价值 until I've had my morning coffee.

Lurker21 said...

Does that mean that great art satisfies us and therefore we have no need to return to it? That doesn't seem right either. I can understand something being so satisfying that one comes back to it again and again, though I think my teachers overdid it by telling us how wonderful it was for them to have to reread the same books every year or every other year because they got something new out of them on each reading. It sounded a little like they may have had to think that way just to go on doing their job.

Is great art infinitely rich and worth coming back to again and again, or can its riches be so quickly exhausted? Does bad art, poor art, pseudoart not satisfy? Or does it satisfy so well that we keep coming back to it? I don't know. If life is long, we come back to things. We come back to them if they are familiar because they give us some sense of stability, continuity, and security. Maybe one can only take so much of real art and the unsettling feelings it brings. The author or artist has to get out his or her demons, but the audience can only take so much demons without becoming possessed themselves.

Jaq said...

"When I was writing my 'Frankenstein, Part II'..."

Is that available anywhere? I really liked the Mary Shelly version.

rhhardin said...

That's what's so great about Mamet. He made us all feel That's me!

A nice example of the bogus "we" in analysis. Substitute "I" and it makes sense. Okay, you're then free to think, Ann is just reporting being crazy.

rehajm said...

There was a little young woman who sat at Flour on Clarendon St writhing something on her laptop every day for a couple years. It seemed like a crap place to write. I caught her staring at me a couple of times. I wondered what she was up to...

Joe Smith said...

It's owned by the motherfucking Chinese Communist Party.

It is dangerous and manipulative.

You'd be better off getting your kids hooked on crack cocaine than giving them access to TikTok.

It is spyware.

If you use it or watch it, you've been warned...

Dave Begley said...

tim in vermont.

If you want, send me an email at dbegley@lawyer.com and I will send you the most recent draft.

I posted an earlier version on The Blacklist, but the revision is superior.

The quid pro quo is that you give me some comments.

The script is adapted from a book written by a high school friend. The book is available on Amazon. His pen name is M. Reese Kennedy and his title is "The Daemon at the Casement or Frankenstein, Part II."

Mike Kennedy's book picks up where Mary Shelley's book ended. Genius idea. I highly recommend the book to the Althouse community, but you MUST purchase it through the Althouse AMZN portal. A quick and fun read.

I'll also send the script to other interested Althouse community readers. Award-winning film maker Laslo Spatula was kind enough to read my script and provide good comments.

wild chicken said...

That's me! I am the artist in the café smoking, trying to find peace with the crazy ideas in my head

Right now I'm wandering around in Philip Roth's head, after writing a memoir earlier this year and looking for more inspiration to continue to edit the awful thing, all because last year Ann blogged something about the roads taken/not taken and how she'd almost pursued art but went to law school instead, and here Roth was going to go to law school but pursued writing instead, and I was going to do something serious as well but became an itinerant musician instead. Roth could write a sentence that went on for three pages.

Anyway, thanks.

Dan from Madison said...

I'm a fifty something guy and think TicToc is very interesting. I don't have a ton of time to watch it, but once you get past all of the t and a you can find awesome videos of people doing great things, whether it is repairing watches, fixing a diesel engine, cooking, or whatever. I watched a live the other day of a simple hot dog truck. Pretty cool.

I know that my data is being recorded/tracked, but I use an anon profile and don't create content. They can have my data of watching the hot dog truck. Everyone else has my data just by me having a phone so (shoulder shrug).

It's basically a TV sub for me, but in a more convenient form.

Charlie Currie said...

I haven't smoked a cigarette in 50 years, but, by god, I'd love to sit in a coffee shop and smoke one right now.

Howard said...

Joseph Campbell said true art connects humans with the transcendent. Makes sense in light of the fact that the monotheistic middle eastern desert rat myths condemn art as blasphemy.

Campbell also said that all art which makes a political point is simply propaganda. What I like about what I have seen from Mamet is you don't feel like he's pushing his personal political views. In fact, GGGR seems to be an anti capitalism screed on the surface but really feels misanthropic.

Ann Althouse said...

"They can have my data of watching the hot dog truck."

People are afraid there's some deep spiritual knowledge to be acquired from what you stopped and looked at and for how long. It's much more than your account numbers and personal information. It's the interior of your mind, more about you than you even know about yourself. It's touching that people think they are so special to the surveillance entities.

Achilles said...

Ann Althouse said...

"They can have my data of watching the hot dog truck."

People are afraid there's some deep spiritual knowledge to be acquired from what you stopped and looked at and for how long. It's much more than your account numbers and personal information. It's the interior of your mind, more about you than you even know about yourself. It's touching that people think they are so special to the surveillance entities.

These companies can predict your physical location accurately to within 10 meters > 80% of the time.

The government is going through all of your texts, phone calls, emails and other electronic communications probably in real time at this point.

When I was hunting people down by their cell phones we had to translate the logs of those communications. They no longer have to do that. It is all done with software.

You all can pretend there is nothing to worry about.

Just be aware that you are just pretending and go about your business.

Achilles said...

David Begley said...

When I was writing my “Frankenstein, Part II” it was an absolute compulsion. I’d never experienced anything like it. And my best ideas came to me early in the morning.

There is a period of time when you wake up that your brain goes through a transitional state called alpha wave /stateor something similar depending on current jargon. Your brain comes up with it's most creative stuff in this period. This is a good time to meditate and record.

You first ~90 minute ultradian cycle during the day has been shown to be your most productive cognitively as well.

Achilles said...

The algorithms are built around labeled data.

The labeled date tracks for activity and involvement.

Their goal with filling your feed is to get you to click and stay involved. There are tricks used with notifications and sounds.

Every time you interact or do not interact you are adding labeled data.

When you make a GET/POST request they send you back a feed. The posts on that feed are the posts tik tok feels are most likely to get you to click and to watch their adds.

And if you ever click on an add that gets recorded and is very heavily "weighted" because that is the actual source of revenue. That is the Y. x's come and go. Everything revolves around Y.

rcocean said...

The problem with artists is they create Bad Art. BTW, its nice that Mamet has this complusion to "create art", but maybe his desire to write drama is really just his desire to force his Cultural/Political views on the public. And maybe the public doesn't want it.

And are movies really art? They certainly can be moving, uplifting, etc. But any movie, even a "Cheap" movie usually costs $millions and must draw tens of thousands, if not hundreds of thousands of paying customers to make money. Almost every movie, must be pitched at a fairly low level, because it must draw a crowd, and must be appeciated by a large demographic. If not the lowest common demoninator, a fairly low one.

Further, movies are a group effort. Can true art ever be a group effort? Mamet can write a great script, but whether its a great movie is a result of: The casting, the acting, the direction, the budget, the editing, the score, and the camera work.

Greg The Class Traitor said...

This article downplays the importance of ownership by a Chinese company (ByteDance):

I wonder how much the NYT gets each year from the CCP

rwnutjob said...

My friend who's a cyber security consultant & used to doxx terrorists for a living calls it a Chinese Swiss Cheese app.

Fred Drinkwater said...

It's not that you're special.
In this era it's the difference between being seen, and being touched. For everyone.
E.g. The item in the latest BBB bill about monitoring and control devices in cars. Go over the speed limit too many times? Oops, car limited to 45 mph. Go to the liquor store? Oops, car won't start.
There's no person there in the surveillance entity, paying particular attention to you. It's just a machine. It's just the DMV.
Too bad for you. But at least you have the consolation of knowing that you voted for it.

Narr said...

Fuck TikTok, and the Chicoms who own it.