"My teachers were always, like, ‘Who’s going to wear this? Who’s your customer?’ And I would say, ‘I hope I don’t know who my customer is, because they shouldn’t exist yet.'..."

"Reed describes himself as gender fluid: 'Not bang-smack in the middle of male and female, but fluid—literally anywhere on the pendulum.' Though Reed had been calling himself gay since he was nine, he began to struggle with the identity in London: 'I didn’t feel like I was a gay man. I didn’t feel like my gender fit. I didn’t feel represented by it.' For the first time, he had friends who were transgender or pansexual. 'I started meeting all these people that felt so confident expressing themselves in different ways,' he said. 'That’s when I came into the idea that being gender fluid suited me.' He adopted 'they/them' pronouns, though he was flexible. 'If I was doing stuff in Russia, it would be "she,"' Reed told me. 'If I was doing things in Latin America, it would be "he." And in very woke America and England it would always be
"they."' Embracing gender fluidity as an identity allowed Reed to preserve indeterminacy while also rejecting stereotypical categories of masculinity and femininity as they pertain to power and beauty....  Earlier this year, Reed returned to going by 'he/him.' He had grown concerned that the concept of gender fluidity, rather than being a liberation, might be its own limiting categorization.... Switching back to masculine pronouns was occasionally fraught; Reed discovered that some people were more certain about how he should be referred to than he was. But he held firm: 'I was, like, "I don’t owe anyone fucking anything—I’m just me."'"

From "Height of Glamour/How the designer Harris Reed helps Harry Styles and Solange play with masculinity and femininity" by Rebecca Mead (The New Yorker).

ADDED: Notice the idea that the fluid gender flowed differently within different human cultures — Russian, Latin American, and Woke America. That makes sense. 

Gender doesn't exist within the individual alone: It's a relationship you have with the world around you. It's not possible to feel you are male or female without examples out there of other human animals expressing themselves in ways they are calling male and female, and the humans do that differently in different places, at least as Reed experienced it. 

Of course, he is also a participant in commerce, and in the commerce of fashion, the designer is integral the sales pitch, and it's savvy to vary the pitch for the customer... even when you're saying enigmatic things like My customer shouldn’t exist yet. 

Shouldn't! That's funny. Absurd authoritarianism.