"When the French government launched a smartphone app that gives 300 euros to every 18-year-old in the country for cultural purchases like books and music, or exhibition and performance tickets..."

"... most young people’s impulse wasn’t to buy Proust’s greatest works or to line up and see Molière. Instead, France’s teenagers flocked to manga.... As of this month, books represented over 75 percent of all purchases made through the app since it was introduced nationwide in May — and roughly two-thirds of those books were manga, according to the organization that runs the app, called the Culture Pass.... But the focus on comic books reveals a subtle tension at the heart of the Culture Pass’s design, between the almost total freedom it affords it young users — including to buy the mass media they already love — and its architects’ aim of guiding users toward lesser-known and more highbrow arts."

From "France Gave Teenagers $350 for Culture. They’re Buying Comic Books/Young people can buy books, tickets and classes via a government smartphone app. But rather than discovering highbrow arts, many are choosing mass media they already love" (NYT).