"... most young people’s impulse wasn’t to buy Proust’s greatest works or to line up and see Molière. Instead, France’s teenagers flocked to manga.... As of this month, books represented over 75 percent of all purchases made through the app since it was introduced nationwide in May — and roughly two-thirds of those books were manga, according to the organization that runs the app, called the Culture Pass.... But the focus on comic books reveals a subtle tension at the heart of the Culture Pass’s design, between the almost total freedom it affords it young users — including to buy the mass media they already love — and its architects’ aim of guiding users toward lesser-known and more highbrow arts."
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Brian writes:
"> But rather than discovering highbrow arts, many are choosing mass media they already love
"It's like the old music joke: "We have both types of music POPular, and unpopular"
Ted writes:
"It would take a pretty snooty, unaware "expert" to suggest that manga doesn't count as art in 2021. In fact, you could argue that it's in a similar place to where pop art was 60 years ago -- when highbrow cultural commissars argued that the latest exhibitions were "undemanding" and overly commercial, and their kids could make something just as good.
"Interestingly, the New York Times article mentions that Culture Pass staff had recommended using the money for certain events, including a concert at the Soulages Museum in southern France. That museum actually specializes in relatively recent artwork -- and if you look at the notice for at least one of their exhibitions, it's hard not to see some of the roots leading directly to comics (including manga) as an art form.
https://musee-soulages-rodez.fr/en/oeuvres/exhibition-tant-de-temps/"
Mary Beth writes:
"Why spend money to buy Proust when they can read him and other classic works online for free? I have reached my limit of NYT free articles, but I got the impression from an NPR story about this that one bookstore said that 70% of their Culture Pass sales were manga, not that 70% of all Culture Pass sales are manga. (https://www.npr.org/2021/07/21/1018924691/french-high-school-grads-are-getting-300-euros-to-help-revive-culture-post-pande)
"The NYT maybe dismissive about manga, calling it "comic books", but I'm impressed that all of the money wasn't immediately spent on video games. Reading is reading. Maybe more of them will also choose live performances once they allow more than 35% capacity."
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