"At the center of much of this creative coordination is Wisconsin’s Ben Wikler, chair of the state party Democrats, who was focused on comedy two decades ago, writing for the Onion and working for Al Franken..."

"... on his books and radio show, before rising in the political world. Now, his state party is the leading beneficiary of these fundraisers, raising more than $7 million since August, part of the $58.7 million it’s reportedly brought in over the past two years. David Mandel, former 'Veep' showrunner and 'Seinfeld' writer, says of the virtual format: 'I give credit to Ben Wikler for really weaponizing it.' Americans don’t particularly want to be politically lectured to by Hollywood, Mandel says. 'But they do like it when Hollywood people do what they’re really good at, and that’s to entertain,' he says. 'We entertained the fans and that’s what we weaponized.'"

 From "'Princess Bride,' 'Seinfeld' and more: How nostalgic cast reunions became a Democratic fundraising weapon" (WaPo) (you get to watch the actors on Zoom reading their lines from the old script).