"In April of this year, a company called Coding Elite exposed an artificial intelligence (AI) program that took a substantial sample of my voice..."

"...which is easily accessible on the YouTube lectures and podcasts that I have posted over the last years. In consequence, they were able to duplicate my manner of speaking with exceptional precision, starting out by producing versions of me rapping Eminem songs such as Lose Yourself (which has now garnered 250,000 views) and Rap God (which has only garnered 17,000) as well as Rock Lobster (1,400 views). They have done something similar with Bernie Sanders (singing Dancing Queen), Donald Trump (Sweet Dreams) and Ben Shapiro, who also delivered Rap God. The company has a model, the address of which you can find on their YouTube channel, which allows the user to make Trump, Obama, Clinton or Sanders say anything whatsoever."

From "The deepfake artists must be stopped before we no longer know what's real/I can tell you from personal experience how disturbing it is to discover a website devoted to making fake audio clips of you — for comic or malevolent purposes" by Jordan Peterson (National Journal).

1. First, "garner." These videos don't just get views. They garner them.

2. How do I know this is really written by Jordan Peterson? It could just be the old-time, shallowfake of putting somebody's name on something that he didn't write.

3. Assuming it is Jordan Peterson, why should I accept what he's saying at face value? It could be the most common fake of all, an insincere opinion. I mean, look at the part I'm quoting above, with all the links to the fake version of him performing cool songs and prodding us to go listen and spend time within the wacky Jordan Peterson phenomenon. What's he really up to? What's it all about? He had that book where he went on about lobsters and now somebody got his voice performing "Rock Lobster." I've go to think this promotes his brand:



4. I can certainly understand wanting to stop deepfake versions of your voice and image (as well as the fraudulent use of your name), especially if it's done to trick people and to damage your reputation. Sometimes it's just having fun and no one is fooled (or is someone always fooled?... maybe you could think JP did "Rock Lobster," sort of like the way William Shatner did "Rocket Man").

5. What should we do about the deepfakes? Can they "be stopped before we no longer know what's real"? An effort to stop them could make the ones that are not stopped more convincing. We need to develop a better sense of what is real and can't count on the government to save us. The government is often the source of fakery. What about Facebook and YouTube and other social media? Should they take down all impersonations (or take down anything the impersonated person wants removed)? I don't know what the answer is here, only that I wouldn't want to stop satire and that there are negative consequences to purporting to protect people from fakery. We need to be the masters of our own mistrust.