"It would seem that last year some Chinese parents complained that their children were 'addicted to Peppa Pig,' and 'began oinking and jumping into puddles after watching the cartoon.'"

"But the subculture referred to [in the state media outlet Global Times] is a more serious phenomenon. It is called shehuiren, which translates directly as 'a member of society,' but is used to describe rowdy young adults, particularly young men. How did an animated farm animal meant for preschoolers come to be associated with millennials who are labeled by state media as 'slackers' and the 'antithesis of the young generation the [Chinese Communist] Party tries to cultivate'?"

From "What Does Beijing Have Against Peppa Pig...?" (Daily Beast).

I read the article but still can't answer those questions. I am wondering if the Chinese leaders are anything like Jordan Peterson with his hatred of Elmo (see #7 at "11 things I learned from the WaPo article about Jordan Peterson").

Any characters designed for children that you'd like to rail against. This is a potentially huge topic. Please try to go big with it. Don't just wander around inside the comfortable topic Communists Are Repressive. Look at the characters we invite and encourage young people to identify with. Quite aside from government censorship, private citizens make choices about what to give to our children. Where  are we going wrong? What did you latch onto as a child that took you down a dark path?