"The full-beat face has become the ubiquitous face of the Internet, a strange mirror of Kim Kardashian’s visage but also somehow just like Internet influencer Huda Kattan’s and Kylie Jenner’s, too."

"Instagram is awash in full-beat glory.... Save for variations in skin color and precise shade of shimmering eye shadow, the women all look uncannily the same. It’s the 'Instagram look'... 'When you take a picture, you lose the dimension on your face. The light will wash it away.' Over time, savvy ’Grammers realized that with a small mountain of makeup...  you could replace the shadows and the light... [You need] 'an elongated eye, lashes, contouring, bronzing, highlighting, and sculpting'... A theatrical set of drawn-on brows. And finally... a matte lip so overdrawn that it can look like an allergic reaction.... [T]he goal is to give yourself features you don’t actually possess: brighter, bigger eyes, a narrower, daintier nose, eyes so fringed in false lashes that they look as if they can’t possibly bear the weight. 'We’re a walking painting'..."

From "Brows, contour, lips, lashes: How the ‘full-beat face’ took over the Internet" (WaPo).

These things go in cycles. I can't believe that young people won't come to associate heavy makeup with the older generation and to rediscover the special attraction of looking natural while you have the gift of youth. As for older women, I can't believe they don't see themselves as garish and clownlike in heavy makeup. Yet if people don't live in the real world but only in photographs and video, then maybe stage makeup is where we will end up. In that case, the argument shouldn't be give up the horridly heavy makeup but: Return to living in the natural world.

I have a vague hope that the new generation will acquire an aversion to photography.

Or... here's an idea for one of my unwritten books. It's science fiction: It turns out actually to be true — as some seemingly ill-informed people have long believed — that photography steals a person's soul. These poor people who have been doing those ever more exaggerated "full-beat" faces in fact lost their souls a while back, perhaps somewhere around the 1,000th selfie.